Microsoft making US$ 240 million from XBLM |
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The power of paid downloadables is certainly awe-inspiring. Microsoft's Interactive Entertainment Business manager Kevin Salcedo recently revealed that the downloadable content initiative we know as the Xbox Live Marketplace has made US$ 240 million in revenue since its launch. Speaking to the public at their recent Gamefest event, Salcedo said this of the Xbox 360's Live Marketplace: "Right now we have over 12 million users in over 26 countries, with US$ 240 million in transactions revenue so far, with US$ 180 million in the last 12 months alone." That's definitely a lot of gamers looking for extra bang for their buck.
Salcedo also noted a couple of interesting figures for game developers. First off, if developers can release DLC for their games within a particular 30-day sweet spot, they can stand to make US$ 21 million more from their game.
Salcedo also managed to reinforce an earlier sentiment from Alvin Gendrano, who said that DLC can help curb the used games market. Salcedo noted that games that are given DLC stay 16 percent longer with gamers, making it less likely that they'll turn the games in to secondhand stores.
More information on the ins and outs of Xbox 360 DLC can be found via the source article. For now, soak up the information we've given you about DLC and know that the enjoyment you get from good DLC helps devs make more games.
Related Articles:
- Microsoft's Alvin Gendrano: Good DLC can curb used games market
- Microsoft announces Summer of Arcade with slew of games, 100,000 MS Point promo
- Fun fact: videos make up a third of Xbox Live downloads
Via Gamasutra
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Comments [refresh]
Microsoft is making money off XBLA... I thought it was all not-for-profit...
L.M.A.O. > JK
... well they just made a bit more cuz I bought me some System of a Down for RB... ironic now that I think about the content of B.Y.O.B.
Q+J musta gotten rid of all the funny people with senses of humor and replaced em with a bunch of whiny b!otches
I got a laugh out of your comment.
Thanks Nevers.
That's all I wanted... just a little good ole fashioned attention lol... cheers, dude.
Hell, that just shows that Microsoft is successful in terms of online services. I probably buy microsoft points more often than I should but I love all the content they offer. I figured they were making about 100 million, but 240 millies?
You better be putting that money towards the next console. Does anyone know about the rumors on the next xbox? Obviously rumors are pointless but do you think they have begun prepping the processors yet?
How about speaking in english? Your net lango is out of hand son. LMAO, JK, BYOB, RB, my hell, I know that some of these need abbreviations but that would be like me abbreviating the entire first sentence of my post:
H.A.S.I.E.Y.N.L.I.O.I.O.O.H.S.
Seriously...
... your walker can be placed against the wall and we have some cups of Mentident for your dentures on the table nex to the prunes, sir.
Smart-A$$e$ F.T.W.