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Microsoft finally announces Xbox 360 Elite US$ 100 price drop, Pro model waves goodbye

Posted Aug 27, 2009 at 4:33AM EST by Ryan F.

Listed in: Xbox 360 Tags: Elite, Microsoft, price drop, Shane Kim, Sony, USA Today, xbox 360 titles

Confirmed! Microsoft has finally announced that starting Friday, the price of the high-end Xbox 360 Elite console will drop by US$ 100 while the current US$ 299 Xbox 360 Pro console will be reduced to US$ 249 while supplies last. This means that the only two Xbox 360 models at retail will be the 120GB version and the US$ 199 Xbox 360 Arcade console.

According to Shane Kim, corporate vice president of strategy and business development for the Interactive Entertainment Business at Microsoft Corp, the company is already gearing up for the holiday season:

With the holiday season right around the corner, itÂ’s already time to start looking for entertainment and gifts that everyone will enjoy. If youÂ’re looking for deep experiences that donÂ’t require deep pockets, now is the time to purchase an Xbox 360. WeÂ’ve got the best games, a vast library of TV shows and movies, new music experiences, more ways to connect friends and family, and so much more on the horizon including Â‘Project NatalÂ’ Â— no controller required.

David Dennis, Microsoft Xbox 360 product manager, also told USA TODAY that the price drop was not in response to SonyÂ’s move last week:

This is really an effort to pass the cost reduction we are able to achieve through engineering and manufacturing onto consumers. Reducing the number of (models) really just simplifies our manufacturing and makes it easier for our retail partners to manage their inventory and makes the purchase decision easier for consumers. It's really a win-win-win all around. With any consumer electronics device you constantly engineer and reengineer to drive better performance and better reliability. Obviously, we had some reliability issues but we feel they are largely behind us based on the quality of the product we are manufacturing today.

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