Microsoft Europe VP explains how Xbox 360 big price drop became possible |
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As much as the newly announced Xbox 360 price cut for Europe is a very welcome move from Microsoft, one has to got to wonder what are the real reasons behind it. Is it, as some would like to believe, a precursor to the rumored 60GB SKU? It's a good thing, though, that Microsoft Interactive Entertainment Europe Vice President Chris Lewis gave a few statements explaining why such price drops have become possible.
"We had to reach and surpass key milestones before we dropped 360Â’s UK price," Lewis said. If you're wondering what specific milestones Microsoft is talking about, Chris Lewis provided as well the following outline:
- WeÂ’ve taken 42% revenue share of next gen-games market - including hardware, peripherals and software, as well as the stunning performance of Live.
- WeÂ’re consistently attaching games at high level - weÂ’re now at north of seven games to every console. ThatÂ’s considerably more than our competitors and something weÂ’re immensely proud of.
- On top of that, weÂ’ve worked our way to a 17.7 million units worldwide installed base - and Europe is a critical geography within that figure.
Via MCVUK
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Comments [refresh]
WHY DOESN'T AUSTRALIA GET A PRICE DROP!!!
even though I don't really need a price drop, since I already have one...
Price cuts in other regions will come soon most likely.
Let me translate the reason the 360 has had a price drop.
Due to PS3 sales rising and the loss of the Bluray vs HD DVD war we have to give the people some reason to buy a 360, well dont we!
and I getting 360 because I just poor and lost my good job not too long ago :(