Massive Inc. extends in-game advertising agreement with EA

Posted Mar 18, 2008 at 3:51AM EST by QJ Staff

Listed in: Xbox 360, PC Gaming Tags: EA Sports, Electronic Arts, NASCAR, NBA, NFL, xbox 360 titles

Gamers who are cruising the mean streets in games such as Burnout Paradise (PlayStation 3, Xbox 360) had better keep an eye out for a couple of ads from several well-known brands. Electronic Arts and Massive Inc. have recently announced that they will be expanding their agreement to offer dynamic in-game ads for several EA titles on the Xbox 360 and the PC.

Both upcoming and live titles will get their fair share of dynamic in-game advertisements inserted into them thanks to the efforts of the video game advertising network in the next couple of years.

In particular, titles from the popular EA Sports franchises as well as a couple of the well-loved racing series will be getting the special treatment from Massive. The company will be working in conjunction with the developers at EA to deliver new advertising content for several games.

Titles which were mentioned include the Madden NFL series, NBA Live, NASCAR, and NHL series, as well as the Need for Speed Carbon and Need for Speed ProStreet titles. In addition, Massive will also be preparing advertisements for these games across several other mediums such as TV, online, and print media.

This story sucks? This story rocks!

Vote Now!

(0)

(0)

QJ.NET Categories
• Apple • E3 • Featured Articles • Gadgets • Games for Windows • iPad • iPhone • MMORPG • Mobile • News • Nintendo 3DS • Nintendo DS • Opinions & Analysis	• Photography • PlayStation 3 • PoV • PS Vita • PSP • Rumors • Science • Site News • Tabula Rasa • Wii • Wii U • World of Warcraft • Xbox 360

Sitemap

Newest Downloads

05/25/2012 - 06/02/2012

Zombiies	06/01/2012
Newo Runner v1.1	06/01/2012
Kurushi Wii v1.0	06/01/2012
Hero City 2 v1.1	06/01/2012
WiiFlow Mod 3.0 r431	05/31/2012
XeBuild GUI 2.061	05/30/2012
edicpopDS v0.3.01	05/29/2012
RGLoader 0v290 Beta	05/27/2012
WiiMod 3.2	05/27/2012
WiiMC v1.2.7	05/25/2012
True Blue Firmeware v2.7	05/24/2012
3DS Video Converter v2.3	05/24/2012
Mobile Assault 1.8.2	05/24/2012
PSP Tools Alpha 0.1	05/22/2012
Newton War	05/22/2012

Most Comments this Month
Finally: Star Wars for Gro..	(6)
3D On Your Vita, iPhone an..	(5)
Diablo III Refunds: Nope!	(4)
Japan Says No To Pirates	(3)
Another Expensive, Full-of..	(2)
Co-Op Is Dead...Space 3	(2)
Watch This: Tomb Raider is..	(2)
Feel Like Squashing Some S..	(2)
Watch This: The Elder Scro..	(2)
Wanna Return to Agent 47's..	(1)
Get a Load of the Doom 3:..	(1)
DS Homebrew: Another World	(1)
On Shelves this Week: Jun..	(1)
No One Cares News: What Ro..	(1)
Rumor Mill: Green 3DS Plan..	(1)
Gameloft Shows Off Some Gr..	(1)
Changelog For Newest Multi..	(1)
PSP Is Back, Whiter, Cheap..	(1)
What's New From Team Xecut..	(1)
Party like Rockstar—But..	(1)
Rumor: Modern Warfare 4 to..	(1)
Gettin' All Stabby to a Ja..	(1)
The Return of the Killer T..	(1)

Top Jumps this Month
Naruto Shippuden: Ul..	(13)
Pokemon Liquid Cryst..	(11)
Finally: Star Wars f..	(6)
Bust Out Your PSP Fo..	(5)
PSP Is Back, Whiter,..	(5)
Another Expensive, F..	(4)
PSP homebrew - LameC..	(4)
Get Back to the Mult..	(3)
3D On Your Vita, iPh..	(3)
Watch This: Tomb Rai..	(3)
PSP Homebrew - PSPDi..	(3)
dTunes v2.6 - downlo..	(3)
What's New From Team..	(3)
Civilization V patch..	(2)
Custom Firmware PRO-..	(2)
Some Cyber in Your P..	(2)
Hellcat Working On R..	(2)
neur0n Gives You Mor..	(2)
Wii homebrew: WAD Ma..	(2)
Download full Sid Me..	(2)
Wii homebrew - SD/US..	(2)
Japan Says No To Pir..	(2)
Soywiz Releases PSP..	(2)
iPhone homebrew - iH..	(2)
What Can J-Runner Bu..	(2)

Quick Jump Daily Digest

Massive Inc. extends in-game advertising agreement with EA

Related Stories: