Massive Inc. adds Crackdown, GRAW 2, etc. to its IGA service

Posted Mar 8, 2007 at 5:16AM EST by QJ Staff

Listed in: MMORPG, Xbox 360, PC Gaming Tags: 2K Sports, Electronic Arts, in-game ads, Massive Incorporated, Microsoft

An example of Massive Inc's in-game ad - Image 1

In-game advertising company Massive Incorporated seems unfazed with the departure of its top two executives last January. Business as usual, or so they say. The company is now reporting that more than 50 premier titles for the Xbox 360 and the PC will be added to its current roster of video games. Before this announcement though, Massive Inc. was only able to sign 14 since October 2006.

What does this mean to you as a gamer, you ask? Well, in-game advertising (IGA) has always involved tumultuous discussions even here in QJ. This simply means that the video games it signs will be sporting, what else, in-game ads. At least, let this be done in good taste.

Massive Inc. CEO Van Arsdale promised that their company is committed to providing good service both for the global marketing partners as well as for gamers. Arsdale commented,

Our focus at Massive continues to be connecting blue-chip global marketing partners with the appropriate gaming audience through our relationships with major game publishers. During the past two years, we've defined the dynamic in-game advertising business and continue to renew previous marketing partnerships as well as welcome new marketing partners and publishers to the Massive network.

Massive Inc. is a wholly owned subsidiary of Microsoft. So even though a few of the titles it signs are for multi-platforms, the in-game advertisements will only appear in the PC version and in the Xbox 360 version of the video game. The company's latest projects include:

Crackdown (Microsoft Game Studios)
DEF JAM: ICON (Electronic Arts)
Major League Baseball 2K7 (2K Sports)
NBA 2K7 (2K Sports)
Need for Speed Carbon (Electronic Arts)
Tom Clancy's Ghost Recon Advanced Warfighter 2 (Ubisoft)
Tom Clancy's Rainbow Six Vegas (Ubisoft)
Tom Clancy's Splinter Cell Double Agent

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that we get so see something from it, as we are the ones paying too much for games as it is....the games better be cheaper, or downloadable content better always be free.

I've seen this in Crackdown already, all those dodge jeep signs, which I noticed can change as they sometimes display leadboards....

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Massive Inc. adds Crackdown, GRAW 2, etc. to its IGA service

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