Kmart releases ad for marked down Xbox 360 Premium bundle |
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The advert in question prices the Xbox 360 Premium bundle at US$ 299 - 50 dollars less than the console's current price in retail. Kmart's bundle is expected to arrive on July 15, which falls within the week of this year's E3 (July 14 to 17). Here are pics of the advertisement in question (via Joystiq and N4G):
On a related note, analyst Michael Pachter, speaking with Games Industry, explained that a possible price cut from Microsoft actually made sense. "Microsoft has historically been a price taker - meaning that they typically wait for Sony to cut first," Pachter said. "However, they haven't been in the position of having a cost advantage before, as they do now."
Pachter reiterated on Sony's recent financial reports, which showed that the company lost US$ 3.32 billion over the past two years as a result of pricing the PlayStation 3 below its production cost. Given this info, Pachter speculated that a price cut from Sony is unlikely, which in turn gives Microsoft the initiative in setting market prices.
"Putting Microsoft's cost advantage together with Sony's reticence to lose more money, it's easy to conclude that you will see Microsoft reverse course and be a price leader," Pachter said.
Via Joystiq
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Comments [refresh]
I hope I get my big check.
I like to get a Backup console in case or I should be nice and give one to my brother since he give me his every single xbox org.'s (his xbox 1 broke down)
that is why you ignore console install base, and focus on attach rate (the avg number of games per console) to judge how well a console is doing.
both the 360 and the xbox have had higher attach rates than any of their peers.
glad to see microsoft is dropping prices now that they finally have the hardware and broken DRM scheme fixed.
i may have to trade in my old 360s for new ones if the arcade package sees a similar price drop.
mmm HD gaming for less than a wii... one can dream.
It's about time Microsoft did this.
I'd probably upgrade if I could transfer DLC.
http://xbox360.qj.net/Xbox-360-download-license-transfer-now-available/pg/49/aid/121531