Jeremiah Cohn on how to sell Bullet Witch |
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Does anyone think Bullet Witch would need any help in terms of marketing? One would think Alicia Claus would be enough of a marketing strategy. Anyway, Atari Product Manager Jeremiah Cohn gives some details on how they made the game more appealing and on their future plans.
They summarized Bullet Witch's storyline into three phrases and voila! The game's tag line was born. "Powerful Magic. Massive Guns. Extreme Destruction." How can anyone resist the idea of magic, guns, and destruction?
The packaging was done to suit the U.S. players, too. It shows off some screenshots and it comes with a surprise. The cover slip has the Japanese cover on the other side.
The Bullet Witch website is now up and a number of flash ads have been unleashed unto the interweb. Cohn also alludes about "underground videos" that will be released soon. Extra download packs includes additional missions and the school girl outfit (we can hear the fanboys now), and would be available at the Xbox Marketplace.
More info about the extra download packs soon, stay glued.
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Comments [refresh]
i thought atari was all ready died again. die atari , i kid. i thought this was for capcom. atari doesn't make that much of a good game anymore.
Atari didnt make this game. They are only publishing it in the U.S.