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Japan Remains Lukewarm To Xbox 360

Posted Sep 16, 2006 at 9:25PM EST by QJ Staff

Listed in: Xbox 360 Tags: Japan, Microsoft
Ó

xbox 360Despite efforts by Microsoft to jumpstart Xbox 360 sales in Japan by releasing a Japanese 360 Core Pack, the console's market performance remained sluggish.

Media Create Co. reported that from September 4 to 9, the Xbox 360 sold only 1,094 units in Japan. To put that in proper perspective, the Nintendo DS Lite sold 113,831 units while 29,141 PSPs were sold during the same period.

Even the PS2 sold 19,882 units. With the Wii and the PS3 looming in the horizon, the future doesn't look too bright for the Xbox 360.

Naturally, with so few Japanese Xbox 360 owners, none of the titles specific for the console were selling at the same level as DS titles, which dominated the top ten best selling games chart.

Traditionally, the Japanese market loves its own products and never really warms up to most western technology. Judging by the chilly reception, the Xbox 360 is no exception to the rule.



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Comments 


 
# welpGuest 2006-09-16 23:56
They're missing out!

Reply
 

 
# who give a fackGuest 2006-09-17 00:05
really its only *****ing japan i would be more worried about the rest of the world...

Reply
 

 
# Lame. who cares about Japan.Guest 2006-09-17 00:56
I love my 360 :D...I don't give a ***** about Japan.

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# ...Guest 2006-09-17 01:20
no no no xbox 360 has done splendidly in japan and will do eve more splendedly once all those japansese rpgs are out for the 360.

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# Well this just goes to show..Guest 2006-09-17 01:29
That you dont rush a product to try and get a year lead on the other members of the gaming world. In the USA this holiday season its going to be Wii or PS3.. If they even see the 360 its just last years old news.. nothing new about it this year.. except the HD-DVD and eyetoy ripoff..



Anyways.. Xbox crash landed and the X360 will soon follow..

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# some*****Guest 2006-09-17 01:57
rest of the world.. Remains Lukewarm To ps3



the end

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# sorry...Guest 2006-09-17 02:33
I am japanese and we dont support USA made stuff...

nothing against the 360...

BUY japanese!!

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# good commentsGuest 2006-09-17 02:38
it's good to see such great comments in this thread, show's what a gerat readership we have here!



first off I don't think the 360 failed just because it is made in America, surely both the Xbox & Xbox 360 failed because they are not aimed at the Japanese market, the consoles are way too big for Japanese tastes and most of the games on both console are FPS and American sports games. Also the frankly poor advertising campaigns for the 360 in Japan would turn everyone off their consoles...



secondly to the douchebag would said Japan is gonna be China's *****es, wait a few more years and America is gonna be China's lapdog. As your economy continues to fail and they continuing shrinking all off your export markets while growing their's, then it's your arse getting ready for the Chinese *****!

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# 11th !Guest 2006-09-17 03:05
Wow

Lots of retarded comments came from retarded Sh*tbox fanboys.

Shut up and play yer Xbox

Also, you can SHOT YOURSELF IN THE HEAD if you can't take the fact ;-)

Reply
 

 
# WTF?Guest 2006-09-17 03:19
erase all the comments below #10



friggin dumb*****s.



you think acting like you know any specific race is smart?



how about acting like the exact stereotype?



just like you're doing RIGHT NOW



idiots.

Reply
 

 
# #10Guest 2006-09-17 03:38
Some good points, but I think the size of the consoles is irrelevent. The PS3 is bigger than the XBox 360, both in terms of it's dimensions and volume, and it's bigger than the original XBox, so I think we can finally rule out size as being the issue behind Japanese gamers lack of interest in the XBox. It was a favourite arguement used against the XBox, but the PS3 will prove it to be nonsense.



Anyway, whilst it's not all down to the XBox & XBox 360 being American products, I do agree with others that being an American console is the MAIN problem for Microsoft in Japan. Had exactly the same hardware come from Nintendo or Sony, huge numbers of Japanese gamers would have happily purchased the console.



I applaud MS for not giving up on Japan, since to do so would be a great mistake, even if the gamers there are not interested at the moment. One or two games could change everything, I can't see it happening anytime soon, but it is still possible, so it will be interesting to see where MS goes from here.

Reply
 

 
# hahaGuest 2006-09-17 04:05
message to the japanese: put your patriotic games aside and get over it, morons!

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# I knowGuest 2006-09-17 04:09
Make a Bukak game and it will sell millions to these sick bashtards.

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# Really, who care?Guest 2006-09-17 04:32
I think that most xbox 360 owners enjoying it very much. The people that refuses to buy a 360 because it is US made is just stupid since what they really are missing out on is a great console.

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# IPOD????Guest 2006-09-17 05:37
uh, the japs love the ipod.

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# yeah kindaGuest 2006-09-17 06:27
its not directly cause its an american product, like all smart gamers you buy a console that has the products you wanna play on it,and lets face it theres a lack of jap style games for the 360. Even things like oblivion are too westernised for them.

Reply
 

 
# oh yeah number 11Guest 2006-09-17 06:40
not sure if your familiar with the term irony but salting fanboys when your one isnt cool

have fun at scholl

Reply
 

 
# ...Guest 2006-09-17 07:16
anyone who says the reason the 360 has failed in japland is anything other than ITS AMERICAN is ignorant. japs hate americans because americans have permanent bases in japan that they have been trying to get rid of for years ever since some dumb marine raped a jap schoolgirl.



jap = american haters. i don't blame them, as a canadian I hate americans too :)



as far as the ipod comment, the ipod is unique. none of the other mp3 players even come close to it. all the same, the ipod doesn't sell in japan as much as it does in the states.

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# Xbox 360 willGuest 2006-09-17 08:26
Xbox 360 will start to sell like hot cakes when the AAA Rpgs are released such as Blue Dragon, Lost Odessey etc etc, word to the uneducated and inexperienced people do not play consoles they play GAMES when the games come they WILL buy the Xbox 360.

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# Launch a console with no games, nobody wins.Guest 2006-09-17 09:02
This isn't about Japanese patriotism, as they love a lot of western things (as one poster mentioned the iPod). The Japanese are into different styles of gameplay than the west.



The 360 launched their with practically no games that interested that audience and once again the console became a joke out east. Now, even *good* games won't be enough to fight nearly 12 months of bad reputation.



It all comes down to track record, the Wii and the PS3 will rule out east as they have a great track record there and the Xbox does not. Microsoft should have waited to launch there once they had the games, but that's the price you pay to be first.

Reply
 

 
# Size:Feature RatioVietone 2006-09-17 09:33
One reason why some of the japanes dont warm up to the Xbox360 is the Size.



The Xbox had the same problem. Remember it didnt sell well until long after the release. It was a large console. It didnt have DVD playback ans a standard, you had to buy that stupid DVD dongle. And it was bulky, especially the controller. They had to design the S controller for the Xbox and that became the standard in america too.



The Xbox360 is large, loud and doesnt offer the features of space saving.



For one when you buy the Xbox360, its big, you have the console itself and the power brick. You have very limited placement options and with japanese apartments being smaller then a Bedroom, you have to be able to place stuff out of the way.



The addons make it less and less appealing as you add more. Japanese people like everything integrated, They like to be able to buy something that has more featurs for its size. Americans do as well, why do people keep buying $300 phones that have the same features as their old phones, but just a little smaller?



Noise, Noise, Noise. The damn thing is loud. For anyone who has their own bedroom, tell me that the Xbox360 isnt loud. Like i said japanese apartments are very small, so the loud Xbox360 is very noticable even during gameplay in those small apartments.



The PS3 has tons of features packed into a system thats not much larger then the Xbox360. On top of that everything is integrated and the system will look flush with other electronics like recievers and set top boxes.



You think Japanese RPGs will skyrocket Xbox360 sales. Probably not, Xbox360 will never suceed in Japan unless they get a team of Japanese designers to help MS redesign the console to appeal to Japanes trends.

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# vietone...or should i say MORON #5463215246Vecha 2006-09-17 11:31
The ps3 is larger then the 360.





And your excuse of "its bigger because of features" whatever fanboy.

Reply
 

 
# Stop with the Ipod excuse already.Guest 2006-09-17 12:33
Products involving movies and music don't really count when you're talking about foreign products selling in Japan. If there were an Ipod by Sony or Toshiba, chances are the Japanese would rathet gravitate towards those aside from Apple's, but there isn't. With videogames, it's different because the Japanese won't settle for a foreign console when there are already a wide variety to choose from within their own origin. It nationalism & the way they're raised.

Reply
 

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