How Lost Planet got sold: more demos |
Ó
Forbes' little profile on Capcom's marketing-boy Mark Beaumont reveals the strategy behind how the critically-acclaimed Lost Planet: Extreme Condition sold that many copies. It's a strategy that should be familiar to gamers by now, but one which Capcom was late getting into, one which also points to the future (or the now) of video game promotion.According to Forbes, before Beaumont came along, Capcom was still promoting like it's 1995: buy random TV spots, print ads in game mags, that sort of thing. The old-fashioned way.
Mark changed that for Lost Planet, looking towards the twin pillars of first tastes through demos and community networking. You already know the demos. For community, he got Capcom to start a contest for user-created Lost Planet fansites, and along with the demos, jumpstarting word-of-mouth chain reactions. Only with this foundation built did Beaumont bring out the heavy guns: theatrical trailers, TV spots, the whole nine yards of pre-dot-com marketing.
Hey, it worked, didn't it? Bungie's also been doing the same thing for Halo (from I Love Bees to Who Wants To Be A Halo 3 Beta Tester?).
But as Beamont's story pops up in an important business magazine read by guys in gray suits that head major publishers - not to mention Sony, Microsoft, and Nintendo - this may help reinforce the trends we've been seeing in the industry. More demos. More interaction with the community. More and more will come to us gamers to promote their material.
At least that's our take on it. But hey, we wouldn't mind an avalanche of good demos. That's one good Moral of the Story we'd all appreciate, right?
28 Jumps EU PS Store Update - 12/17/09
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
Comments
http://nokia2.digitshopping.net/at-last-6102-cell-faceplates-nokia-phone.html
Add New Comment