Free Toyota Yaris game available as Xbox Live Arcade starting Wednesday

Posted Oct 8, 2007 at 5:46AM EST by QJ Staff

Listed in: Xbox 360 Tags: Saatchi & Saatchi, Toyota

Here's what you call effective advertising: instead of turning to television advertisements that rely on passive reception, advertisers from Saatchi & Saatchi L.A. decided to use an ingenious marketing method for the Toyota Yaris that calls for a more active participation: video gaming.

And no, we're not talking about blatant product placements in video games. The advertising firm came up with the idea and the game design for the Toyota Yaris game - simply titled Yaris - which will be available in XBLA starting Wednesday as a free(!) downloadable racing title.

For a free game, Yaris does pack a wallop: nicely-rendered graphics and surreal environments reminiscent of Wipeout. And how surreal it is: a cybernetic tentacle stretches out from the Yaris' hood, aiming at enemies while racing along the tracks. Does the tentacle come with the Yarises of real-life? We wish.

Via New York Times

This story sucks? This story rocks!

Vote Now!

(0)

(0)

I remember when Yaris was first released and they had those commercials with that guy who wore tracksuits and had long hair (like 'The Dude') but you never saw a car in the ads, just the guy doing stuff and then it'd say 'Yaris does ___' and then have a website. I had no idea what it was so went to the website and was really disappointed it was for a car lol

Refresh comments list

Add comment

JComments

HOT GAMING NEWS | LATEST GAMING SEARCHES | FORUMS

QUICK JUMP DAILY DIGEST

Welcome to QJ.Net!

If you want your comments to go live without waiting for moderation, you need to be logged in. Being logged in has its benefits:

Logged in members do not wait for their comments to be approved.
Logged in members can create Profiles to be seen by other users.

So why wait? Create an account or login now! It's easy, quick, and free.

To get started, use the LOGIN boxes, or the REGISTER link below!

Want to learn more about the team who brings you the QJ news?

Read about them now!

HOT FLASH GAMES

QJ.NET Categories
• Apple • E3 • Featured Articles • Gadgets • Games for Windows • iPad • iPhone • MMORPG • Mobile • News • Nintendo 3DS • Nintendo DS • Opinions & Analysis	• Photography • PlayStation 3 • PoV • PS Vita • PSP • Rumors • Science • Site News • Tabula Rasa • Wii • Wii U • World of Warcraft • Xbox 360

Sitemap

Newest Downloads

05/22/2012 - 06/01/2012

WiiFlow Mod 3.0 r431	05/31/2012
XeBuild GUI 2.061	05/30/2012
edicpopDS v0.3.01	05/29/2012
RGLoader 0v290 Beta	05/27/2012
WiiMod 3.2	05/27/2012
WiiMC v1.2.7	05/25/2012
True Blue Firmeware v2.7	05/24/2012
3DS Video Converter v2.3	05/24/2012
Mobile Assault 1.8.2	05/24/2012
PSP Tools Alpha 0.1	05/22/2012
Newton War	05/22/2012
DaedalusX64 r766	05/22/2012
PSPMarble	05/22/2012
The Undead 4 - Nazi Zombies	05/21/2012
3DSExplorer v1.2.1	05/21/2012

Most Comments this Month
Japan Says No To Pirates	(2)
Party like Rockstar—But..	(1)
Rumor: Modern Warfare 4 to..	(1)
3D On Your Vita, iPhone an..	(1)
Get a Load of the Doom 3:..	(1)
Watch This: The Elder Scro..	(1)

Top Jumps this Month
Pokemon Liquid Cryst..	(4)
Official Pokemon Bat..	(1)
PSP homebrew - LameC..	(1)
Hellcat's Recovery F..	(1)
Brian Lara Internati..	(1)
Custom Firmware PRO-..	(1)
PlayStation 3: Now F..	(1)
PSP homebrew - PSPdi..	(1)
Hellcat Working On R..	(1)
Cops 'n Robbers...'n..	(1)
PSP homebrew - OpenI..	(1)
Final Fantasy IV: Co..	(1)
Some Cyber in Your P..	(1)
Wii homebrew - HackM..	(1)
Bust Out Your PSP Fo..	(1)
Total War: Shogun 2..	(1)
Watch: Transformers:..	(1)
PSP homebrew - Custo..	(1)
dTunes v2.6 - downlo..	(1)
Naruto Shippuden: Ul..	(1)
Soywiz Releases PSP..	(1)
Latest Left 4 Dead 2..	(1)
Daedalus R12 preview..	(1)
Splinter Cell: Convi..	(1)
CWCheat Universal Ch..	(1)

Quick Jump Daily Digest

Free Toyota Yaris game available as Xbox Live Arcade starting Wednesday

Related Stories:

Comments

Add comment

Newest Downloads