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EA responds to Fox News' "'SE'XBOX" report of Mass Effect

Posted Jan 23, 2008 at 3:34PM EST by QJ Staff

Listed in: Xbox 360 Tags: BioWare, Electronic Arts, ESRB, Fox News, Microsoft, xbox 360 titles

Fox News recently ran a story on Mass Effect in which the news network labeled the BioWare developed title as a new video game that shows full digital nudity and sex. As if that wasn't enough, the report also referred to the Microsoft Xbox 360 as the "'SE'XBOX" after the discovery of full-blown alien sex scenes in the massive RPG. Publisher Electronic Arts, however, sent a letter to Fox News Network regarding serious errors in how Mass Effect was portrayed.
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In the letter, EA's vice president of communications Jeff Brown explained that "Mass Effect does not include explicit or frontal nudity. Love scenes in non-interactive sequences include side and profile shots Â– a vantage frequently used in many prime-time television shows."

EA also corrected Fox News' statement about the game allowing players to have graphic sex, saying such intimate scenes in Mass Effect are not graphic and are very similar to sex sequences frequently seen on network television in prime time.

Brown didn't fail to mention that Mass Effect is rated Mature by the ESRB, appropriate for players 17-years and older. It is not what Fox News claims to be a game marketed to kids and teenagers. Also noted were guests in the segment that made similar incorrect statements about the game who apparently "had zero experience with Mass Effect and are largely ignorant about videogames."

"The resulting coverage was insulting to the men and women who spent years creating a game which is acclaimed by critics for its high creative standards," said Brown after pointing out all the errors in the report.

He admitted that "as video games continue to take audiences away from television, we expect to see more TV news stories warning parents about the corrupting influence of interactive entertainment." Still, EA's communications VP believes Fox News' misinformed report "represents a new level of recklessness."

The giant video game publisher EA haven't made any legal moves against Fox News, and Brown clarified that the letter he sent is not a legal threat. "...itÂ’s an appeal to your sense of fairness. WeÂ’re asking FNC to correct the record on Mass Effect," he said in conclusion.

For those who haven't seen Fox News' report that caused all the commotion, a video of it is embedded below. Further down, the "via" link can lead you to the full letter published on Game Informer.

Via Game Informer

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These guys have absolutely no idea what true gaming is all about! The sexy brunette is still in the 8-bit era of Atari imagine that, still she expresses her...opinion as an expert on the matter... Girl give me a break and keep the Kit-Kat!

The other EXPERT dude there cannot figure out what the princess is doing in his daughter's video game yet he spits his opinion about gaming anyway...What a joke.

And last but not least the blond host...Talking about ignorance! ' i saw many trailers of the game and I'm in a position now to bury this game ' Girl go do some shopping or something wilaya????!!! (no offence to the girls here!)

These guys are so lame accussing gaming for everything when the watch Sex and the orgies in the city all day long with there kids watching behind the wall or something...

Why dont they try to ban movies from cinemas and tv or their release in dvd? Because they themselves watch them? or is it because Hollywood has more authority than they do?

I say keep on gaming and screw them!

# WTF!!!! — Stealth! 2008-01-24 10:32

How does this make them PS3 fanboys. I watch Fox news and they don't even give a $hit about Sony. So seriously STFU, You have no idea what your talking about.

Its a Stupid title that Jack Thompson probably came up with.

# Hahahaha — Master Chef 2008-01-24 14:21

Look at what people are doing to Cooper Lawrence's book on Amazon:

http://www.amazon.com/gp/product/1599211793/ref=cm_cr_pr_product_top

# . — MikeyMike01 2008-01-24 16:56

5 Stars - (8)

4 Stars - (0)

3 Stars - (2)

2 Stars - (46)

1 Star - (386)

# OMG — JCMC 2008-02-12 11:46

Are these people stupid!? They wanted to put an "Adult Only" rating on Mass Effect. How is that suppose to make it any different then a rated "M" rating? A rating "M" game is for people ages 17+. Its the parents fault who buy M rated games for kids or allow their kids to play M rated games.

Stupid freaken FOX blaming others when its the parents fault. The only person who knew what he was talking about was the guy on the right box. The girl against games was simply ignorant...

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EA responds to Fox News' "'SE'XBOX" report of Mass Effect

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