EA embraces XBLM with more downloadables |
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Looks like we will be seeing more downloadables from EA games now that the company has made the move to embrace the Xbox Live Marketplace tighter than before. EA's vice president of online commerce Chip Lange said that downloadable content is "a real creative opportunity that we're now starting to embrace."EA marks this move with the launch of premium packages for Madden NFL 07 and NCAA 07, and according to the company, there will be tons more in store for 360 users. Their first releases are downloadable stadiums for Madden NFL 07 worth 300 Microsoft points (GBP 2.55) each. Both Madden and NCAA will also have downloadable video strategy guides for advanced techniques, with each guide priced at 160 points (GBP 1.36).
Lange says that while some would find the stadiums quite pricey, these will surely further enhance their football experience. Also, EA is planning to offer downloadable uniforms, modes, and other "out-of-the-box ideas" that the company is looking at. Lange also shares that pay-to-play online tournaments for their games is also a possibility, and that roster updates will still be free.
As for the PS3 and Wii, we can expect that the company will also head in the same direction with post-release downloadable content. Lange says, "If post-release content becomes a key component of those platforms' release strategies, there's no company in the world better to address it than EA." Hopefully, more companies follow EA's example and start showing some love for the XBL. We'll keep you posted for more developments.
Via Eurogamer
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Comments [refresh]
"Hopefully, more companies follow EA's example and start showing some love for the XBL."
Uh...no...Hopefully more companies will NOT follow EA's example in anything. EA is taking what normally would be on the disc and selling it as an afterthought AFTER we have spent . EA ABUSES the Xbox Live Marketplace