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Atari Comments On Test Drive Unlimited Price Difference |
Listed in: Xbox 360 Tags: Atari, Europe, xbox 360 titles, Xbox Live Arcade
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US Gamers already know that Atari has graciously decided to put Test Drive: Unlimited on shelves for a mere $39.99, making the online racing game affordable to almost everyone. In Europe however, things are looking much different: Test Drive Unlimited will retail for £49.99, a price that translates to roughly $90. Inevitably, this caused an uproar in the gaming community, to which Atari has now responded.An Atari spokesperson told Eurogamer that "The price in the US reflects the local Xbox 360 market situation". The main argument for Atari is "a significantly larger Xbox 360 installed base, with a much bigger Xbox Live Gold membership", making for more potential sales in the US than in Europe. The publisher adjusted the prices according to their revenue expectations.
Granted, this statement won't satisfy European gamers in the least. Most feel that Atari simply tries to squeeze the money Atari "loses" on Test Drive Unlimited's reduced US price out of another part of the market. Some have also expressed concerns that this could be just the start of greater price differences between US and European territories.
In the end, publishers have the market in tight grip - but only while consumers are complying. Have Atari stepped over the line, or are people making too much fuss about nothing? Whatever your opinion is, it's a given fact that this is not going to be the last time next-gen game prices are topic of debates.
Via Eurogamer
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"The price difference is because America kicks Europe's ass. America > World."
And no, I don't believe that in the slightest.
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Besides didn't Atari say they will be releasing downloadable content once a month or so. I am sure that if the European gamers bought this game that they would definatly pick up the DLC as well. Atari will make its money on this title, it is one of the most anticipated games being released.
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shows what we really are to the industry.
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I guess since people in UK are apparently not excited about xbox live gold and a significantly lower number of potential Test Drive customers would actually buy the extra marketplace packs, they could not rely on the additional marketplace income to balance out the price of the game, thus they would have to charge a normal retail price.
So anyways why are all you euro wankers so upset. Isn't 50 pounds a normal price for a 360 game? Aern't some 60 pounds? Whats next your are going to start complaining that we can get a McDonalds cheeseburger for $1 US and you wankers have to pay a whole 1 pound... 1.85 times the price? You live in England you morons, you get paid more and you pay more, its just economics...
Test Drive Unlimited is such a great game and it is just a little frustrating for me to see people complaing about paying retail for it. Personally I can't wait for it to come out, it's a very high quality product and worth every penny. (or worth every 1p for you British whiners) Duh, just go buy it whatever the cost!
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oh yeah right. wanna switch places so YOU can come cry all day long how mean it is that europeans get it cheaper? just be quiet and be gone!
at least europeans usually speak at least 2 different languages so we CAN import games from the us market without not understanding anything and btw europe consists of more than just brits.
TDL may be a great game BUT I'm not gonna pay twice the amount some lame farming boy is paying in another part of this world and believe me I'm not the only one thinking this way.
Have a good day
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Seems like its time to spin the Piracy Wheel again...
The Companys are just beggin for this to happen.
I´m not a great fan of that game in particular BUT its the response of Atari (wich where ONCE one of the best) that drives me mad.
I mean come on... I think here at germany the game will be 69€ like a LOT of the titles lately. That is 61$ !!!
Thats just insane.
I bought 12 Titles so far but I think Dead Rising will be the last purchased title for a looooong time!
PEACE
(Oh yeah, and excuse my bad english...)
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Also:
" it's a very high quality product and worth every penny. (or worth every 1p for you British whiners)"
Is the most idiotic thing I've ever read. Pennies are english, cents are american.
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atari suck for making such a decision but the majority of euro gamers will be blissfully ignorant to the cheap american price.
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@ squarebob - a simple question: do you think $90 for a game is a good deal? another one: where do pennies come from? another one: *****.
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@squarebob, isn't this attitude of yours not exactly the reason why you are fighting wars on the other side of the globe? Next time don't call on the europeans, when someone from a country you couldn't be bothered about respecting blows up your local train station, and your retarded monkey in the oval office wants to bomb a country that has nothing to with it...
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How to make your console a failure:
1. Release it full of bugs
2. Make sure there are only a handful of games to play on it.
3. Concentrate all your effort on breaking a market that clearly doesn't want you (Japan)
4. Allow software developers to set unfair prices between the regions.
5. Make games that have wildly different prices and region lock them.
Now number 5 is yet to be seen but I'd put money on it happening. £50 in fact. That way if someone is willing to cough that up when I win the bet, I won't pay anything for the game.
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All 360 Games are £50 in the shops and about £40 online. I'm sure you can find games cheaper online too but your prolly too busy being racist.
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even in italy hardcore gamers know this difference of price.
they not really happy to spend 70 € and not 36€ (40$) .
Market Place sistem is bs ... because kill the re-sale system for 360' s games.
and if you can sell a used game for 50% less, and you already pay for :
-the game system
-your original game ( that cost double)
-your Hd
-your gold membership
-your fast internet
would you spend money for a crappy extra?
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The US has more potential buyers, and Europe has got less.
Now, with about the double of the US price, what do they think to achieve?
Nobody in Europe is gonna buy it now, so even more losses coming your way Atari! Atari, you've brought this onto yourself.
Much import I see near in the future... (Yoda ;)).
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I been a customer for what? 25 years or so? And this is how I get thanked. Well point taken Atari...
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