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Aaron Greenberg: Xbox 360 will outsell PS3 for full calendar year and the entire generation |
Listed in: Xbox 360 Tags: Aaron Greenberg, Facebook, FM, Microsoft, NPD, Twitter, xbox 360 titles
If there's anyone in the industry with such vocal, unwavering loyalty and confidence in his brand, it's Aaron Greenberg. Leave it to Microsoft's director of product management to turn an interview into an elaborate sales pitch. Despite the Xbox 360's current position in the sales department, Greenberg remains absolutely confident that they will still come out on top.
Going into the holidays, Greenberg enumerates the Xbox 360's big guns in remaining competitive in the market:
What really separates Xbox 360 from our competition is the massive amount of exclusive blockbuster games and entertainment that you can only get on our system. Just on the games side alone we have exclusives like Halo 3: ODST, Forza Motorsport 3, Left 4 Dead 2, Grand Theft Auto: Episodes From Liberty City (retail standalone), GTA IV: The Ballad of Gay Tony (exclusive downloadable content), and a ton of Xbox LIVE Arcade titles like the recently launched Shadow Complex. Then you have to add in things like Facebook, Twitter, Last.fm and the ability to instantly watch movies in Instant on HD in 1080p with no disc or download required.
When asked about entering the holidays with similar price points with the PS3 and Wii, Greenberg isn't the least bit worried. "It is not a real concern to us - in fact, I can tell you to that when NPD releases September sales later today, we fully expect PlayStation 3 will come in as the console with the most units sold for the month." Greenberg, however, pointed out that taking one inning does not mean you've won the game. You have to deliver "across all nine innings," he said.
"What I can tell you is we remain confident that Xbox 360 will not only outsell PS3 for the full calendar year, but for this entire generation," he said. But according to him, the story is not all about the hardware sales. "ItÂ’s about the entire ecosystem and investing in the future; something we are very focused on." He goes on:
Sony, for example, has publicly noted that they lose money on every console they sell and with the price cut, they’re now losing even more money – so even with the PS3 in the market today at $299, you have to question if their business model is sustainable. I believe this generation Microsoft has really diversified the business model and the economics of the industry today is that our business about not just hardware, but also software and services.
Care to see the full interview? Head over to Game Informer via the source link below.
More on the Xbox 360:
Via Game Informer
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and the battles continue.
Really... if you put any real weight into what an employee of a company has to say about their company... or their companies competition... you're foolish.
Look to Peter Moore... he spoke big words with Sega and how Sega would kill competition... until he switched over to Microsoft where... he spewed the same thing till he switched to EA... where he now spews the same thing for the line up of stuff. It's really all about who pays them more to talk up the company.... that's really it.
Sadly... the fanboys love this *****.
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Now for Sony losing money on each console and that is not a sustainable business, in my view they don't throw away money to buy up exclusives like Microsoft does so I would have to question Microsoft's business model. If they are still making money after throwing all that money around I really have to congratulate them though.
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forza? meh.. isnt that just the 360s gran turismo?
halo? lol yeah okay, Im sure that game makes loads of people want a *****box
and gta's expansions are only exclusive for now.
the only thing the 360 has going for it now, is natal and that could still be complete ***** just like the wii turned out to be.
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but yes, in this situation Felis is correct.
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No, he is paid to say this stuff. Who cares!
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This guy is full of it.
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Halo 3: ODST, Forza Motorsport 3, Left 4 Dead 2, Grand Theft Auto: Episodes From Liberty City (retail standalone), GTA IV: The Ballad of Gay Tony
GTA4 episodes from Liberty city, this is an expansion pack, NOT A NEW GAME!
Halo 3 ODST will only sell because it has the name HALO in it and also ODST was more like a 10 dollar expansion pack for Halo 3.
L4D2, you can get a better version on PC aka modify everything in it.
L4D2 is the only good game in that whole line up.
Xbox 360 arcade games exclusive? They use to be exclusive but PS3's getting the same arcade games under the name PSN.
I have to say, hes a sad little man, thinking this will do.
Okay heres the truth.
PS3 has free online, automatically has wifi built in, blu ray but then again whatever about blu ray.
Xbox 360 has, well it has gaming but the rest you have to buy, wifi adapter, 100 dollars, 120 gig, if you have arcade, its 150 dollars. 50 dollars for online gaming. From my point of view, Xbox 360 has won the title of most expensive next gen console now.
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Are you planing to f**k things up with next Xbox, by applying another RROD (RROD2, RROD720) to your next console??
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