Yoichi Wada on brand strategy for Square Enix titles |
Ó
Square Enix has become a veritable giant when it comes to releasing well-recognized software titles. In a recent interview with the company's president, Yoichi Wada talked about the future strategy and development of its many game titles and how Square Enix works its unique magic into its games.Square Enix is always keen on developing new titles, as well as strengthening existing ones that have kept gamers on the edge of their seats. Two of its most recent and notable series include the Fullmetal Alchemist and the Kingdom Hearts series.
Already, the company has hinted on new titles that it will be tackling in the near future, which include Final Fantasy Crystal Chronicles: The Young King and the Promised Land and The Last Remnant (Xbox 360, PS3).
According to Wada, the most important factor they consider when releasing a title is quality control. "We will never weaken a brand," Wada added. This is most prominent in the long standing series they already have under their belt, such as the Final Fantasy and the Dragon Quest series.
Wada mentioned that there is little point in creating a title simply to please everyone if its compromises the game's quality. This is the reason why each of their titles have their own identity with which gamers can closely and easily relate to.
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
Comments [refresh]
They always do a great job in games. FF12 was very good, wasn't like past FF but i congrats them with taking a change with something new.