Xbox 360 sales missed the mark (slightly)

Posted Jul 6, 2007 at 6:05PM by QJ Staff Listed in: Wii, PS3, Xbox 360 Tags: Chris Liddell, Microsoft, Ring of Death
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Xbox 360 - Image 1Last June, Microsoft cut their estimates of Xbox 360 sales from 13-15 million units to 12 million. But just last Thursday though, Microsoft announced that they had failed to meet this number and was only able to ship 11.6 million units.


The number isn't really devastating, compared to other manufacturers' losses. The Wii might overtake all of them though, having the highest increase in sales within the last few months. And considering the 360's 33% failure rate and the legendary "red ring of death" that prompted Microsoft not only to repair affected units but to extend its warranty by three years as well, a slight hitch in forecasted sales figures would be inevitable.


Chris Liddell, Chief Financial Officer for Microsoft, remains optimistic. He comments: "That is slightly shy [of our estimates but] we're happy with that number." Besides, with the holidays coming in and with E3 soon to come, the race between the next gen consoles isn't over yet.



 
 
 

Comments

by - 2007-07-07 05:31:22
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Im sorry but sale numbers and shipped numbers are completely different. Sure they may have shipped 11.6 million consoles but may have only sold 10.7 million
by - 2007-07-07 08:15:45
that's pretty good

I mean, 360 can't catch up with wii, but why? cause its like 3 time cheaper and 3 times more pirateable. you get the same experience with pirate games and with original ones.

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