What's In A Brand Name? |
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On the results of a psychological test run by Anderson Analytics, the company stated findings like: "there were significant differences between boys who saw Playstation images and Xbox images. Boys who saw Xbox pictures were higher on power motivation than boys who saw Playstation images.
Boys in the Xbox group also scored higher on self-confidence than participants in the Playstation group. In addition to these differences between Playstation and Xbox, the images of these game consoles affected boys in different ways.
For boys in the Xbox group seeing the ad increased levels of distrust. This increase was not seen in the Playstation group."
Anderson Analytics is a Stamford, Connecticut-based, full service market research consultancy that combines new technologies with traditional marketing research techniques. Their study on brand names' effects on it's consumers was conducted via text mining software to gauge the subconscious response to brands like Xbox and PlayStation.
The results are astonishing, even shocking as the company gave sharp contrasts of one brand's users against another brand users. The study's participants consists of male and female respondents but the number of participant and their ages are unclear.
Via Gamespot
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Comments
Thos who like Nintendo enjoy wedgies... Just kidding go WII-Sixty!
stfu, why are you on the wrong page anyway idiot, Anyway I don't really get the point of this article. To me, these type of test are mainly wrong and they make no affect at all
your just used to failing tests theres a difference
xbox boys have distrust over the ads? I guess sony boys are just dumbasses and can't tell when the company they love lie... yep make sense.
lol, you suck at imitating vecha
So what, this means all XBOX owners are badasses, and Playstation owners, are homosexuals?
Probably just another company Microsoft hired to spread lies, FUD (fear, uncertainty, and doubt), and other nonsense like they've been doing for years against Linux.
What I got out of this is that Xbox makes children flip out and go berserk while Playstation doesn't. Microsoft has power indeed.
To tell the truth i've never really trusted xbox. I don't know why even though I bought a 360 anyway. I always have had to faith in Playstation. Not sure why though. Maybe it was becasue I was playing the original PS when I was little and now I trust it more? Not really sure.
is shows that xbox fans are bully's and look more likley to drink and smoke alot, just like fans of tony hawks underground games. i don't think its the system or the game that makes people like that, its the people already doing it, that for some odd reason like xbox and tony hawks underground. i don't meen to offend any xbox fans out thare but thats just my thought on it
I'm not on wrong page, I have a psp dope. I just think having a 360 and a WII for the same price as a ps3 make's the next gen war decision for me. I think blu-ray equals betamax :( and is not worth price.
Correlation does not mean causation
I bet Microsoft payed them to post that (make it up) so they sell more consoles because of the apparent 'self-conidence boost'.
i agree with 11... when i think of my ps1 and snes..those are happy memories. Nintendo pisses me off when i see their logo...they betrayed me. Playstation logo makes me want to just eat a *****...oh wait, i guess that's what they want me to do...i think its called a ps3...and freakin microsoft, dude, i have one of their 360. it sucks. they can't even make a *****ing game for that works. Chromehounds killed my friend's 360. it's pathetic...yet i'm throwing money at every one of those companies...whatever...
okkkkkkkk im not sure what this could mean but one thing is for sure, i would never get affected by the word xbox..... ....but maybe by psp.... 8)
i think you have it all wrong as i said in my first comment "i don't think its the system or the game that makes people like that, its the people already doing it, that for some odd reason like xbox" for the most part i don't think alot of people like that care about the US that much, and may not vote at all let alone republican.
uh....?
PS = Playstation and the other P = portable i understand though, i mean the article is about the Sony and Playstation brands but nothing saying "portable" so you probably didn't see the connection there
1st: I don't see why they posted this, what's this, what's the "ad" they're talking about :S anyway, the xbox 360 sold 3.5 million units in the US, 1.3 in europe, and 40 000 in the rest of the world ( this include japan ) so the xbox 360 is not selling at all around the world and not selling at all in the video gaming market, japan. It's also selling really bad in europe, and is selling OK in US, I mean, after one year 3.5 millions... after 5 years of ps2 its 200 millions :S ( 3.5m*5=17.5m units ) So the market is really "waiting" for a choice, with the wii and ps3 the consoles will really start selling ( surely the wii will win with a LOW price for the 3 first years at least, and I'd say the ps3 will be in 3rd at start ( dah, if the wii if 1st and the xbox 360 have an advance of 1 year ) but after some years the ps3 will come on ~top, maybe under nintendo but not by a big diferance and the xbox 360 will be 3rd, that's what I think but like anybody, I may be right, we'll see. anyway this article is crap, I don't see why they posted this.
i think.....BOB!!! i concur
even though I like sony more than xbox i still see the point from where I'm from. xbox game are far too competitive compare to easier ps's stylish eye candy games. oh well, ps3 for me.
i guess this is why people that play xbox are fu*cking crazy and sh*it. and get mad when they die on xbox live. where epople that play playsation are more calm and cool. or maybe all xobx fans are stupid as*smericnas that can't control them selves wehn they har about xbox
they are the worst because mostly they are "stupids" guys from US who still think the US is a good contry, I mean, they don't know about the corruption and that attaking Iraq to steal gaz is bad, they still think they won in vietnam and wear I LOVE USA t-shirts, I know, they are not all like this at all, but a lot of south america who still vote republican love the xbox mainly because it's american, lol. I mean, this is stupid.
LOL! Fanboys are ALL the same, they share the same mentality, which extremes of love and hatred towards consoles and the companies who make them. One group of fanboys are not better or worse than another group, they simply respond depending on what's happening to the consoles they support and what's happening to the 'enemy' consoles. Anyway, why has nationality been brought into this discussion guys? It make's some of you look just as bad as the fanboys you refer to. :|
i got my psp to suck my ***** on firmware 2.6
Senjutsu, all your posts put down people for being "stupidz" while sounding like the dumbest *****ing person on the site.
but you're no better. Let the QJ commenters frolic.
they are saying xbox makes you agreesive, playstions makes you a wuss, plain and simple:D
OR it could be revealing that Xbox gamers are more concerned with image and power while current Playstation gamers are more mainstream and casual gamers. HMMMMMMmmmmm..... OR that the ads themselves attempt to invoke those emotions. Again, HMMMMmmmmm....
And boys who don't play games but instead, play girls score the HIGEST IN SELF-ESTEEM. Those boys also score the highest in HAVING A LIFE.
who says you can't play BOTH, for MAXIMUM life points?!!!! OH YA~ but seriously, having a life is about doing what makes you happy.. so for some, this doesn't require the opposite sex. so stop hating on nerds on a gaming website.
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