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What's In A Brand Name?

Posted Aug 6, 2006 at 12:40AM EST by QJ Staff

Listed in: PS3, Wii, PSP, Xbox 360 Tags: Anderson Analytics, Sharp

On the results of a psychological test run by Anderson Analytics, the company stated findings like:

"there were significant differences between boys who saw Playstation images and Xbox images. Boys who saw Xbox pictures were higher on power motivation than boys who saw Playstation images.

Boys in the Xbox group also scored higher on self-confidence than participants in the Playstation group. In addition to these differences between Playstation and Xbox, the images of these game consoles affected boys in different ways.

For boys in the Xbox group seeing the ad increased levels of distrust. This increase was not seen in the Playstation group."

Anderson Analytics is a Stamford, Connecticut-based, full service market research consultancy that combines new technologies with traditional marketing research techniques. Their study on brand names' effects on it's consumers was conducted via text mining software to gauge the subconscious response to brands like Xbox and PlayStation.

The results are astonishing, even shocking as the company gave sharp contrasts of one brand's users against another brand users. The study's participants consists of male and female respondents but the number of participant and their ages are unclear.

Via Gamespot

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is shows that xbox fans are bully's and look more likley to drink and smoke alot, just like fans of tony hawks underground games. i don't think its the system or the game that makes people like that, its the people already doing it, that for some odd reason like xbox and tony hawks underground. i don't meen to offend any xbox fans out thare but thats just my thought on it

# To Danny — Guest 2006-08-06 05:26

I'm not on wrong page, I have a psp dope. I just think having a 360 and a WII for the same price as a ps3 make's the next gen war decision for me. I think blu-ray equals betamax :( and is not worth price.

# This means nothing — Guest 2006-08-06 06:12

Correlation does not mean causation

# This is obviously just made up — Guest 2006-08-06 06:35

I bet Microsoft payed them to post that (make it up) so they sell more consoles because of the apparent 'self-conidence boost'.

# #11 — Guest 2006-08-06 06:55

i agree with 11... when i think of my ps1 and snes..those are happy memories. Nintendo pisses me off when i see their logo...they betrayed me. Playstation logo makes me want to just eat a *****...oh wait, i guess that's what they want me to do...i think its called a ps3...and freakin microsoft, dude, i have one of their 360. it sucks. they can't even make a *****ing game for that works. Chromehounds killed my friend's 360. it's pathetic...yet i'm throwing money at every one of those companies...whatever...

# ???? — Erekiddo 2006-08-06 08:16

okkkkkkkk im not sure what this could mean but one thing is for sure, i would never get affected by the word xbox.....

....but maybe by psp....

# @30 — lansingone 2006-08-06 09:55

i think you have it all wrong as i said in my first comment "i don't think its the system or the game that makes people like that, its the people already doing it, that for some odd reason like xbox" for the most part i don't think alot of people like that care about the US that much, and may not vote at all let alone republican.

# what does this have to do with PSP? — pauridius 2006-08-06 10:15

uh....?

# hey #24 — Guest 2006-08-06 10:38

PS = Playstation

and the other P = portable

i understand though, i mean the article is about the Sony and Playstation brands but nothing saying "portable" so you probably didn't see the connection there

# errr, what's the post supposed to say? — senjutsu 2006-08-06 10:42

1st: I don't see why they posted this, what's this, what's the "ad" they're talking about :S

anyway, the xbox 360 sold 3.5 million units in the US, 1.3 in europe, and 40 000 in the rest of the world ( this include japan ) so the xbox 360 is not selling at all around the world and not selling at all in the video gaming market, japan. It's also selling really bad in europe, and is selling OK in US, I mean, after one year 3.5 millions... after 5 years of ps2 its 200 millions :S ( 3.5m*5=17.5m units ) So the market is really "waiting" for a choice, with the wii and ps3 the consoles will really start selling ( surely the wii will win with a LOW price for the 3 first years at least, and I'd say the ps3 will be in 3rd at start ( dah, if the wii if 1st and the xbox 360 have an advance of 1 year ) but after some years the ps3 will come on ~top, maybe under nintendo but not by a big diferance and the xbox 360 will be 3rd, that's what I think but like anybody, I may be right, we'll see.

anyway this article is crap, I don't see why they posted this.

# . — Guest 2006-08-06 11:04

i think.....BOB!!!

i concur

# this seems true to me? — Guest 2006-08-06 11:41

even though I like sony more than xbox i still see the point from where I'm from. xbox game are far too competitive compare to easier ps's stylish eye candy games. oh well, ps3 for me.

# sure — Branden 2006-08-06 12:00

i guess this is why people that play xbox are fu*cking crazy and sh*it. and get mad when they die on xbox live. where epople that play playsation are more calm and cool. or maybe all xobx fans are stupid as*smericnas that can't control them selves wehn they har about xbox

# xbox fanboy are the worst — senjutsu 2006-08-06 15:46

they are the worst because mostly they are "stupids" guys from US who still think the US is a good contry, I mean, they don't know about the corruption and that attaking Iraq to steal gaz is bad, they still think they won in vietnam and wear I LOVE USA t-shirts, I know, they are not all like this at all, but a lot of south america who still vote republican love the xbox mainly because it's american, lol. I mean, this is stupid.

# #31 — Guest 2006-08-06 21:07

LOL! Fanboys are ALL the same, they share the same mentality, which extremes of love and hatred towards consoles and the companies who make them. One group of fanboys are not better or worse than another group, they simply respond depending on what's happening to the consoles they support and what's happening to the 'enemy' consoles.

Anyway, why has nationality been brought into this discussion guys? It make's some of you look just as bad as the fanboys you refer to. :|

# i like ***** — Guest 2006-08-06 21:27

i got my psp to suck my ***** on firmware 2.6

# fanboys of anything are scum — Guest 2006-08-06 21:55

Senjutsu, all your posts put down people for being "stupidz" while sounding like the dumbest *****ing person on the site.

# Yes, 34... — Guest 2006-08-06 22:05

but you're no better. Let the QJ commenters frolic.

# funny — Guest 2006-08-07 06:31

they are saying xbox makes you agreesive, playstions makes you a wuss, plain and simple:D

# Maybe... — Guest 2006-08-07 10:38

OR it could be revealing that Xbox gamers are more concerned with image and power while current Playstation gamers are more mainstream and casual gamers.

HMMMMMMmmmmm.....

OR that the ads themselves attempt to invoke those emotions.

Again, HMMMMmmmmm....

# Lol — SteveTao 2006-08-08 11:18

And boys who don't play games but instead, play girls score the HIGEST IN SELF-ESTEEM. Those boys also score the highest in HAVING A LIFE.

# 38 — Guest 2006-08-08 12:23

who says you can't play BOTH, for MAXIMUM life points?!!!! OH YA~

but seriously, having a life is about doing what makes you happy.. so for some, this doesn't require the opposite sex. so stop hating on nerds on a gaming website.

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