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Vivendi shakes up labels, revives Sierra
Posted Mar 11, 2007 at 10:34PM by QJ Staff Listed in: Wii, PS3, MMORPG, Xbox 360, PC Gaming Tags: Blizzard, MCV, Sierra Online, Vivendi
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After purchasing Sierra and off-shoot Sierra Online, Vivendi SA is a video game developer; formerly known as Vivendi Universal">Vivendi (formerly Vivendi Universal) has kept the classic brand name that popped out superior titles like Caesar, Kings Quest, Police Quest, and Space Quest (among others) under the Vivendi Games' shadow. But now Vivendi CEO Bruce Hack told MCV that they're bringing up the name once again.

Vivendi Games - owns Blizzard Entertainment, Sierra, Sierra Online and Vivendi Mobile Games - Image 1Vivendi is now gearing their four labels to target their own market and consumer block. Blizzard Entertainment is now in charge of satisfying the MMO slice of the gaming pie, while Sierra Online is being restructured for delivering quality casual games. Vivendi Mobile is shuffling their cards for the mobile game market and Sierra is now looking up to address the needs of console and PC gamers worldwide.

And while Sierra is well-known in the PC gaming segment, the name is about to get ramped up in the next few years with exceptional quality titles, including titles that were originally released under the Sierra brand. World in Conflict and TimeShift are two highly anticipated games that will be coming out this year sporting Sierra's seal of quality.

"The revival of the Sierra brand comes from product. Over time as our products become better and establish themselves as perennial franchises, the name Sierra will be given a stronger life. As we move forward, our products get stronger and as they are established as franchises the name Sierra will be strengthened," Hack concluded.

Via MCVUK

   
 
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