Ubisoft: Three games every three years |
Ó
With the sort of success Ubisoft is churning out as of late, today's topic brings us one of their more prospective business plans. In a recent interview, Ubisoft publishing VP Jay Cohen states that one of the strongest points Ubisoft attributes to its success is its new Intellectual Properties (IPs).According to Cohen, Ubisoft expects to make three IP titles every three years, noting Ubisoft's original IPs like Rayman, Red Steel, and Assassin's Creed. "If we can keep doing that, they're sustainable, and they're ours. We can take them with us no matter where we go."
In light of this strategy, Cohen further detailed that companies that used licensed IPs often ended up facing complications when the licenses expired. "For example, look at SEGA 2K Sports. They had the NFL license, and now they don't. Boy, they're kind of screwed... That's a big hole in somebody's business plan. All because the license ran out or the licensor took it back."
Via Games Industry
41 Jumps PSP homebrew - PSP live TV v0.3
24 Jumps PSP homebrew - PSP Live TV v0.4
17 Jumps Buy two, get one free at Best Buy
11 Jumps Atlus now mass-recruiting debuggers
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
