THQ encourages creativity, dev-publisher cooperation |
Becoming a big name publisher itself, THQ has long been swinging alongside other big name publishers Electronic Arts, Midway and Euro-based Eidos and Activision. Having aimed to move into introducing new intellectual property to bank on, THQ saw it was high time to just let the creativity flow for the developers their working with.
In an interview with Games Industry, THQ CEO Brian Farrell explained their plans to branch off into newer game concept ideas instead of just staying with the sequel race. Even if they do keep sequels coming for their most popular franchises, THQ wanted to always introduce something new each time. Farrell defended their stand, saying:
With intellectual properties, you can either reinvent something that the gamers already know or we can bring something completely new and then keep developing the franchise. As you probably know, you probably even write some of these things, sequelling games can be a profitable strategy for publishers but you have to do it in a way that allows you to keep the brand fresh and you're giving the gamer a reason to buy your game.
THQ is wary of constant franchise "flogging" and hopes not to kill any gaming franchise in their possession. They've noticed Electronic Arts has also become aware of that revelation and is coming to par with THQ in their plans for new ideas for games.
Farrell stated that the THQ is "a creative hub" and it allows them to enter opportunities for them to compete with other publishers when the time for new IP hunting comes. With titles such as Company of Heroes and Supreme Commander under their belt, THQ was able to enter and compete in the real-time strategy market up against EA's Command & Conquer: Tiberium Wars. Farrell also commented:
Look at Chris Taylor - he's one of the rock stars of the industry, and he's working with THQ now. If you ask him why, it's because we believe in his products - 'You build what your vision of Supreme Commander is. You do what you do well, we'll do what we do well. Let's co-operate, let's not do the developer-publisher head butt.'
The bottom line, Farrell said, is that "THQ gets it." Giving creative freedom to developers, understanding their needs and providing some leeway to fulfill those needs are what THQ already accomplished. Chris Taylor seconded that during his melodramatic, martyr speech at the DICE 07, and it's clear that THQ will continue to do so in the near future.
Via Games Industry
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
Comments [refresh]
first baby woot woot!