There goes my hero: Bike Hero was pro, admits Activision |
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Looks like the naysayers were right on this one. No, the now-famous "Bike Hero" vid originally posted on YouTube was not made by a bunch of guys who had too much time on their hands. They were, in fact, a professional production team called Droga 5 who shot the whole amazing clip in North Hollywood. This we found out from Activision themselves as they spilled the beans to MTV Multiplayer.
Yeah, it's kinda disappointing, sort of like finding out that the tooth fairy isn't real (especially after you deliberately threw yourself on the ground just to get that tooth lodged out), but hey, whatever. It is a cool video, right?
But anyway, going back to Activision spilling the beans. According to an executive from the company, they did expect other people to take on the role of disbelievers. However, they clarified that "It's not meant to be deceptive. It's meant to be fun."
And it is fun! But apparently, a lot of work were put in to get that fun-ness out of the box. Says Brad Jakeman, new Chief Creative Officer for Activision, "We shot all through the night. We wanted to feel gritty and of the medium."
So at the end of the day, yes, the video was not made out of sheer boredom, but to entice you lot to get into the game of Guitar Hero: World Tour (Xbox 360, PlayStation 2, PlayStation 3, Wii). Jakeman furthers,
This was always created and put out there to engage the creativity of our gamers. It didn't take people very long, as we expected it to, for them to unlock the first of the codes, if you like. We wanted people to first figure out that it was something in the marketing realm and then dig in and have more of the conversation that we're having about how it was done, have people figure out where all the cutting points were, where there was potentially CGI, and engage with that. It's not meant to be deceptive. It's meant to be fun.
I find this marketing ploy to be very smart actually. For me, it did ground that feeling of excitement pretty well. Be on your toes, though. Activision admits they still have some more "homemade" stuff like this sneaking around in the future. But it's not like I'd mind either.
Related Bike Hero Article:
Via MTV Multiplayer
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Comments [refresh]
It's cool nevertheless.
I have contacts w/ People from Activisions PR depertment. ( well one of them anyways) and this was the person who linked me to the video before it was posted anywhere else like here. so right away I was thinking hmmmm. could be a viral. oh well still a kick ass video in anycase.
looks like they took pointers from the star guitar video by chemical brothers, and the hands are similar to
the harder better faster stronger video by daft punk. nice combo.
THAT is how you market a game. kudos to activision.
on another note, imagine tour de france having a course like this, with lance armstrong heading the pack. that would be cool! haha!