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The Wii Controversy: Is Nintendo fooling us all?

Posted Apr 28, 2006 at 9:22AM EST by QJ Staff

Listed in: Wii Tags:
Ó

Everyone must have heard about it by now - the disaster of a brand name that is "Wii", the supposed new name for Nintendo's Revolution console. With thousands of Wii jokes now in circulation, Nintendo fans all over the world in shock, and haters laughing their asses off, how come no one has questioned the actual legitimacy of the name? Of course, we got a press release straight from Nintendo filled up to the brim with pretentious phrasing. But couldn't it be that they're toying with us all, merely utilizing the backlash as free advertisement?

The name and branding blog Snark Hunting is one of the first to step forward and call out their doubts - and they've got some good points. The first one we should all have witnessed ourselves now, possibly without realizing it.

"Allowing your audience time to vent is not SOP in a name announcement, and also telegraphs that Nintendo knows what a stinker this name would be."


In their opinion, it's not possible to come up with a worse name for a product - and people's reactions mostly seem to show that. But here's the most interesting aspect so far - no trademarks for "Wii" have been registered.

"This is unprecedented for Nintendo and it is not possible that this is an oversight."

This leads the author to the conclusion that Nintendo must have registered the real name under a dummy corporation, to be revealed at E3. The whole truth has yet to show up, it seems. Is the name genuine or not? Whatever we may think, articles like these will boost up the hype even higher. And with that - Wii or not - Nintendo has already won. Clever.



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Comments 


 
# sweetGuest 2006-04-28 11:01
soo true..!

Reply
 

 
# i hopeGuest 2006-04-28 11:02
i hope to *****ing hell that they have been fooling us, cus wii sucks balls.

Reply
 

 
# Yeah! Go Wii!Guest 2006-04-28 11:08
I'm going to have a Wii in the corner of my room, and the lounge table, and another Wii under my television.

The Wii will Wii on the competition!

Reply
 

 
# um questionGuest 2006-04-28 11:12
how do you search and see if something is a registered trademark?

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# i heard something about thiscomedy 2006-04-28 11:13
and in the same article i heard somethign about total immersion gaming (or something like that)



http://video.google.com/videoplay?docid=-3857855347623051125&q=video+revolution+demo&pl=true



hopefully that link can lead you to a video of it... some say that rev. will have this as a function,



am i allowed to paste in links?

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# i hope they're lyingcomedy 2006-04-28 11:18
this 'wii' thing doesn't sit right with me at all...



is it a lie? IS IT!?!?

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# ?Guest 2006-04-28 11:46
uh it is trademarked hence the logo?

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# Not TrueGuest 2006-04-28 12:23
No... I don't believe this is possible. Think of all of the websites out there that have re-worked their "Revolution" page due to the announcement of the name change. These sites would backlash at Nintendo for wasting their time. Folks, the name is not a big deal. Every name announcement for a console has gone with much critisicm. Look back at the announcement of the "Xbox 360", so many wanted it to be "Xbox Next" and were absolutely thrown-off by the idea of just adding a few numbers onto the previously used name. But, the "Xbox 360" sits well with us now, doesn't it? So will Wii.

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# to #8Guest 2006-04-28 12:55
yea i agree with you #8. xbox 360 did sound stupiod at first, but we're all used to it now. its just a name. "Wii" may sound stupid, but atleast they have come up with something original, not just putting numbers on the end like PS3. Just get used to it. its no big deal

Reply
 

 
# HmmGuest 2006-04-28 12:59
I was thinking it was a joke before I saw that Nintendo confirmed it. The thought came to mind that Nintendo could be pulling our legs even with 'confirming' it, but I didn't think they'd be that sneaky.



But they just might be. They aren't ones to flat out lie. What if 'Wii' was the name of their controllers but not the console? Or the name of the consoles as in, the community the consoles would create?



Like you call a bunch of Mourning Doves a flock. What if a bunch of Revolutions, the WAN of them, was called 'Wii'? It wouldn't really be a lie then, now would it? Then again, Nintendo hasn't revealed the other big secret. Maybe there's more than one console? Both together are called 'Wii' or maybe a peripheral. The possibilities are endless, IF Nintendo isn't being straightforward .



But as the article said, either way, Nintendo knew what they were doing. It's not that hard to change the font on a website banner if you have the original PSDs, so that's not a problem for sites to change (especially if they were in on it for a while and Nintendo told them to do it to help increase the believability of it.)



That would explain why Nintendo's site still (unless it changed today) has Revolution in the URL. Hmm...something to think about, non-the less.

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# crafty or silly?comedy 2006-04-28 13:44
so if it is a lie then they've done a bang up job. right now the only thing people care about is the nintendo rev/wii... so their pr machine has done a good job. and just a few days before e3 it's going to be a real build up.



if it isn't a lie then they've also done well with their pr etc as everyone's talking about it, but for the problem that the marketing chaps have said 'they couldn't have thought of a worse name' (well some of them).



for N's sake i hope they're pulling our legs, and there's a big joke behind it. they love to show off, and surprising us with this would make them wet themselves... so bring it on!





that 'tm' in the logo is exactly why it's suspicious, it's not got a trademark, it says tm and given it's N's next big thing it should have a trademark... but it doesn't appear to have one!

so perhaps it is a trick, perhaps not. either way this release is designed to get people excited pre-e3. and aren't we all having fun!?

Reply
 

 
# lolGuest 2006-04-28 14:01
a worse name would be "Shiit"

going to be honest there..



and rememebr theg amecubes clde name was dolphin.. this would be quite as easily and consistent

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# sweetGuest 2006-04-28 14:12
you guys are actually falling for this wait for 9 more days and the truth will be shed apon. dumbasses.

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# ........Guest 2006-04-28 14:42
This may a;sp be the japan name. Because remember the gamecube. In japan it was gonna be called the dolphin and they confirmed it then changed. It may be call wii in japan but i doubt in america

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# noooooo so gayBranden 2006-04-28 15:02
ihope this isn't the real name cause that would be gay . my friends would make fun of me. i demand a name change. lets make a petiton or somthing like tthat

Reply
 

 
# Weii..Guest 2006-04-28 15:47
Maybe NoA could call Wii "Revolution" and NoJ will just stick to their name. Kinda kike the Famicom for the NES, or Super Famicon for the SNES.

Reply
 

 
# Not Japan onlyCrimson11 2006-04-28 15:55
For those hoping that the Wii will be a Japan-only name, that's ridiculous, considering that 'We' is an American word, and NoA spokespeople have been doing interviews calling it the Wii. One article I read even said that 'Wii' would be difficult for the Japanese market and was mainly targeted at the American one.

Reply
 

 
# >.>Guest 2006-04-28 16:01
I still like the "Revolution". Things can change. Everything is final when they actually sell the machine.

Reply
 

 
# the name is viral campaingGuest 2006-04-28 16:02
nocomment

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# the name is viral campaingGuest 2006-04-28 16:05
dont be surprised at e3 a footage will zoom out as letters will say What is it?



this is obviosly a PR stunt to get everyones attention, and the trademarks woulda been registered long time ago....

IN addition to that, this is a joke by Nintendo since, well, theres realy no real Wii websites..plus Any fool would never pick a name like that

Reply
 

 
# Much to considerThe Unbiased One 2006-04-28 16:07
If this is all a stunt to get the name out there, it was very well thought out. But you have to consider how out of character this would be for Nintendo. Don't get your hopes up for a name change, sorry people, but Wii are just going to have to live with it. The name has already started to sound less stupid, it is only a matter of time before it sounds normal.

Reply
 

 
# I'm not as foolish as youGuest 2006-04-28 16:22
Can't you people understand, for one second, that Nintendo is taking a hgue step.



This isn't the Nintendo Wii, for a reason.



This is the Wii.



This IS the revolution, and you've been left in the dust due to your ignorance.

Reply
 

 
# Sorry This Real Name, I love WiiGuest 2006-04-28 16:36
Sorry gamers.



I have no clue about America, me just old japanese man who dress up as nurse for watching porno movie. Arent all gamers 10 years old?, why no like Wii? huh?



Here's my picture first time I meantion Wii:



http://www.noretechnology.com/images/IAmWii.jpg



Satoru Iwata

Reply
 

 
# shutupGuest 2006-04-28 16:40
* Beavis and Butthead



*Dragonball Z



*Metallica



*Muppet



*Tamagotchi



*Aqua Teen Hunger Force



*Amblin



All of these pieces of entertainment had stupid names, but because of their success they have created their own image to a odd name. No amount of typing will change nintendo's mind, so change your own.

Reply
 

 
# screw Nintendo WiiGuest 2006-04-28 18:00
I dont even work with nintendo and i have made a list of awsome new names for the console some are:



Nintendo blade system or just Nintendo blade



Nintendo go



Nintendo ever



Nintendo dream



Nintendo katana



Ninrendo heaven



Nintendo speed



Nintendo sleek



N-system



Nintendo Wifi



Nintendo Flow



ooo and if any thing just change it back to revoultion



OoooOO yea and screw Nintendo Wii who would rather have any of my names instead of Nintendo Wii whos with me?

Reply
 

 
# notitleGuest 2006-04-28 18:48
They are tricking us. Look out, it's a trap.

Reply
 

 
# Viral campain sounds to you xD?Guest 2006-04-28 19:14
Wii is the Wiiner topic of the internet rigth now.....



its free publicity.... just think about it xD



anyway i like Wii... its stupid but funny....

btw... its jusst a name... the console still the same.. xD

Reply
 

 
# what?Guest 2006-04-28 20:46
@ kevinassjerkint ernetchorusmast er (Unregistered)



...Tamagotchi wasnt a stupid name, it was japanese

Reply
 

 
# Danny Doring BONG!!Guest 2006-04-28 21:43
HAHAHHAH Nintendo FLOW?



excuse me flow? hahAHAHAH



Would you only be able to play Nintendo Flow during the last 6 days of the month?



Nintendo Heaven?



Maybe if Playstation's new console was called Playstation Hell, thatd be a good rival.



You'd be excluding many other religons by naming your console, heaven and setting the stanard pretty high, what could be after Heaven? Reincarnation? ick



this might be why you dont work for Nintendo

Reply
 

 
# OOOO well atleatGuest 2006-04-29 00:17
I am not the idiot that named there console after piss they could have named it "Nintendo piss" instead of wii and it would have been just as bad. Heaven and Flow may suck but its Not not as bad as freiken Nintendo wii the name just hurts to even be said. it just dousent slip off the tung right and if you say it out loud im sure you know what i mean U_U. Those 2 names were the worst in the list i made soo your not saying Nintedo blade Nintendo speed and Nintendo katana arnt dope ace name changes for the system Nintendo wii.?

Reply
 

 
# NamesGuest 2006-04-29 04:12
Calling it "Nintendo Heaven" is redundant, since 'Nintendo' means "Luck of Heaven" anyway. Why name a console "Luck of Heaven Heaven"?



Naming it Blade has nothing to do with the system. System names should speak something about them, but naming it Nintendo Blade makes it seem like something out of the Marvel universe. Might as well call it Nintendo Daredevil. No offense.



The same for Katana and the like. It has nothing to do with the system. All past names of Nintendo systems had something to do with what they could do or looked like.



Even Tamagotchi makes sense, because "Tamago" is Japanese for 'egg', which is what the little virtual pet containers were and what the pets hatched from.



I'm not saying the list of names is necessarily bad, but has little or nothing to do with the console. Nintendo Go would have been cool, since 'Go' is Japanese for "5" and it's the fifth console and the name sounds cool.



But regardless of how they sound and as bad as Wii may sound, the idea makes sense and the logo does as well. Personally, Nintendo WiFi sounds cooler to me and makes sense. Heck, WiiFi would have been a little cooler sounding. But it's not just about sound, but meaning as well.

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# Wii is FineGuest 2006-04-29 04:30
I dont think Nintendo are fooliong around and at first I was like damn Wii. I felt sick but now its like like yeap its called Wii. Its time to focus on what the Wii can do.



Nintendo have timed the name change perfectly. People will wanna no what the *****s going on so they will be watching the Wii.



Nintendo shows us(we) what it can do.



Nintendos sales go Wiiiiiiiiiiiiii iiiiiiiiiiiiiii iiii

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# crazy thoughtGuest 2006-04-29 06:16
what if the "wii "Nintendo is talking about is really their online serveices it would explain why they said it meant everyone together playing instead of the console name directly



IM not saying i know anything everybody else doesn't know or anything......................................................

Reply
 

 
# WOW dudeGuest 2006-04-29 07:36
Nintexec has a good point wii as in we could could stand for some thing like wii are united as gamers. That could mean all the Nintendo wii gamers will be connected through online The name relates to this concept beacuse it would be like Wii are are one through online. If nintexec is right about online and the name it would fit the console perfectly And the name would gain alot of respect just because every game on he rev will be online enabled and it will get alll the owners of a wii online.

Reply
 

 
# NintexecGuest 2006-04-29 07:38
Yes that makes so much sence.

Reply
 

 
# Dont really give a...p0p5ux 2006-04-29 08:01
Yeah....XBOX!

Great name...

Wait a better one...

GENESIS...what am i at the church now?

no, no wait...

the best one...

iPod...dude...its very explicit...

So what dude...wii its cool, its original!

Reply
 

 
# lolGuest 2006-04-29 09:08
Also sounds like Pee X-D

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# another noteGuest 2006-04-29 09:37
think about it the ones that announced the "wii" name said that the revolution was the expression wii is the direction that translates to console=revolution direction or online sorce=wii

Reply
 

 
# innuendoGuest 2006-04-29 20:23
ahh...false hope...though it doesnt matter either way (if they change or not)



but think about it...DS's ad campaign was full of sexual innuendo..."Touching is good"



Wii has countless innuendo just from the name...

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# you know....Guest 2006-04-30 02:05
after letting it seep in for a few days... i got used to it and it really doesn't sound bad anymore when i say it.

Reply
 

 
# Actually...Guest 2006-04-30 02:10
I'd rather have a Nintendo Piss than a Nintendo Wii. At least I can laugh about piss. Wii is just silly.

Reply
 

 
# ...Guest 2006-04-30 03:03
Hmm...you know, I had some doubts about the legitimacy of Nintendo's announcement. Sure, it was pretty much Nintendo who released the trailer and made the announcement, but no one was quick to point out the "what if..." side of this move.



But then again, if Wii is the name they're really going to use, I'll keep laughing my ass off because Wii is such a whack name.



Get up people, it's time for the Wiivolution!!! MUHAHAHAHAHA

Reply
 

 
# -.-Guest 2006-04-30 09:31
Get a life. The name doesn't matter... -.-

Reply
 

 
# You failGuest 2006-04-30 13:49
I am NOT going to enjoy telling someone "I'm going to go home to play with my Wii." The name DOES matter you freak.



As was revealed in an interview with Nintendo of Canada's Marketing Director by VGM Daily, this "Wii" decision was made straight out of Kyoto without any input from anywhere else. They didn't eve bother to do focus testing outside of Japan.

Reply
 

 
# Said it before and I'll say it againGuest 2006-05-02 14:56
Sonic, why worry about saying "I'm going home to play with my Wii"? Why not say what everyone said from the 80's to till the mid 90's when they meant ANY system. "I'm going home to play Nintendo."



My whole life I've said "playing Nintendo" when I meant any videogame. "Playing Playstation" sounds redundantly retarded anyway.



But like I said in another thread. Just call it the "Nintendo W" if you're worrying so much. So when your friends ask what you're doing tonight you can just say



"Gonna play some Madden W".

Reply
 

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