Take Two to focus on all next-gen consoles, even the Wii

Posted Apr 10, 2007 at 11:48PM by QJ Staff Listed in: Wii, PS3, Xbox 360, PC Gaming Tags: James Bond, Strauss Zelnick
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Take Two Interactive - Image 1After finally complying with NASDAQ requirements, Take Two Interactive called a public conference to announce the new management protocol the publisher will be adopting to ensure continued financial confidence, utmost integrity, and management transparency. The plan is also supposed to "revitalize" the company.

The "five point" plan is set to be undertaken by the management in the next 100 days, and includes the hiring of a new Chief Financial Officer after former CFO Karl Winters abandoned ship.

The plan, however, will also strip away non-core, non-profitable and marginal businesses, especially those that don't pass the cost structure review that is "well underway." Whether the review of cost structures will give leeway for innovative ideas for games, only Take Two Interactive devs can tell.

But with the plan aside, the company is promising to deliver Grand Theft Auto 4, BioShock and Manhunt 2 this year, all of which have currently passed the review and are on schedule for 2007. The new management's consideration of GTA 4 being the company's savior, while plausible, isn't a sure bet for the company to save itself.

Chairman Strauss Zelnick considered GTA as a "James Bond," always reinventing itself with newer installments, but didn't seem to have any long term plans to allow for newer game concepts and ideas to replace GTA should its popularity ever wane.

But this time around, Take Two Interactive is focused on working with Nintendo, aligning the Wii on a level priority with the PlayStation 3 and Xbox 360. Zelnick commented that "working with Nintendo is a priority" and that Take Two was committed to creating "great games for Nintendo."

Via Gamasutra

 
 
 

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