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Splinter Cell teams up with Nivea

Posted Oct 18, 2006 at 2:31PM EST by QJ Staff

Listed in: Wii, PS3, Xbox 360 Tags: Nivea, Philips, Ubisoft

For a wonderfully touchable you... right before your neck gets snapped.

We can probably live with the occasional advertisement inside a game, but that probably depends on the content and type of ad involved. We were rather surprised then when we found out this little tidbit about Ubisoft's Splinter Cell: Double Agent for the Xbox 360, PS3 and Wii.

Nivea and its partner company Philips Norelco will be integrated into the game as advertisements and game-sensitive product placements. The report states the marketing program will show off certain products inside a hotel bathroom in the game, as well as through billboards placed on the game maps. We're pretty sure they're planning to use their men's line for this game, but you never know with these ad agencies.

In an interesting twist, the taglines they'll be using inside the game will coincide with the themes of the game. The messages for their ads will include the taglines, "There are many faces of evil. Don't let yours be one of them," and "The 'Good Guy' almost never has a beard." According to RDA International, the agency handling Beiersdorf's (parent company of Nivea and Philips Norelco) ad campaign, says this approach is meant to introduce the product lines of both companies to a "younger, hipper" audience.

In the spirit of this, we've devised our own little advertisement for the Nivea based on the approach. The tagline will read, "For a wonderfully touchable you... before Sam snaps your neck from behind." Got a tagline? Comment below, and enjoy the hilarity.

Pre-Order: [Splinter Cell: Double Agent]

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"So your enemies can sense the true, sensitive you... before you cut their heads off"

"Tough as nails? who wants to stop bullets with their abdominals when you can feel as soft as clouds, dodge bullets dancing, distract your enemies and finish them off with hidden blades inside your ballet shoes"

"Sweaty hands make you let go that guy, mis a headshot, drop the knife or fall from air ducts? no more with 'no more sweaty hands' you can keep that gun or knife steady and make a quick scape without slipping, it will also make you smell good"

Seriously, this only confirms that SC is for sissies, unlike the mucho macho, much more fantasious MGS, go snake!

# It is exclusive — Guest 2006-10-21 15:47

Splinter Cell Double agent is an Xbox 360 and 'games for windows' exclusive, it will not appear on any other platform.

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