Quick Jump Daily Digest
Thank you for your interest in the Quick Jump Daily Digest. Get notified of all new content on QJ in our free Daily Digest. To subscribe, enter your email address below and click the subscribe button.
Sony's Kaz Hirai: we're the official leader, Ninty in a different world, MS lacks longevity |
Listed in: PS3, Wii, Xbox 360 Tags: Kazuo Hirai, Microsoft, Nintendo, Sony

As if following up with another blow to the jaw after the "MS and Ninty are add-on peddlers" comment, Sony's very own Kazuo Hirai has spoken about what he thinks of how the current console industry stands.
Dismissing both Microsoft and Nintendo as competitors, Hirai believes that Sony stands alone as the official leader in the industry. He explains further:
This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry.
It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things. And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity.
Hirai talked about lifespans, saying that the PlayStation brand will definitely stay, and that their current console won't "fall by the way side in five years." Appending his earlier statement, he followed up by pointing out that this simple five year milestone has yet to be breached by Microsoft.
Yeah, Hirai's pretty confident about the PlayStation's lifespan. He added that "unless things go really bad, there's no way that at the end of a life cycle our competition is going have a higher install base."
He also responded to the many claims of developers finding difficulty in creating software for the PS3.
We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?
So it's a kind of - I wouldn't say a double-edged sword - but it's hard to program for, and a lot of people see the negatives of it, but if you flip that around, it means the hardware has a lot more to offer.
Related articles:
- Sony says bring it on: calls Microsoft and Nintendo add-on peddlers
- Hirai: PS3 will hold its own against lower-priced consoles
- Kaz Hirai: Our competition is not Microsoft or Nintendo
Via Eurogamer
| This story sucks? This story rocks! |
|
|












Comments
Reply
Reply
Reply
If John Carmack thinks PS3 has more going for it, i'll beleive anyone else who says so as well.
Reply
Reply
Reply
Reply
Reply
not sure if I'll go stand alone for Blu ray or the PS3 route, but any system looks gorgeous on a nice Sony HD set.
Reply
If Hirai's going to challenge Microsoft when it comes to industry leaders, he should at least set the playing field or else he just sounds like he's grabbing at thin air. If he won't set the terms, then he can say he's a winner at anything.
"I'm rich. Not in terms of money, personal value, or salary. But I'd like to think I'm rich."
Reply
Reply
Sony...IS OUT TO MAKE MONEY.
Nintendo...IS OUT TO MAKE MONEY.
M$, as you idiots call them, is just better it.
So deal.
Reply
um... focus on every other aspect of making good games maybe?
sony is lucky it has a large brand following, otherwise the ps3 would be doing worse than the gamecube...
Reply
Reply
Reply
Reply
Reply
Reply
Kaz Hirai is a very intelligent man. I can't believe he actually said those things. He is sort of right about the lifespan tho
Reply
You guys are taking his words literally.
its a waste of time to explain to everyone why he said that. just make your brains work.
Reply
Reply
Reply
I'm sure there's some good ones coming this year though, after all they said last year we just need another year.
Reply
Reply
If your amp supports multi channel PCM (not just stereo PCM) though go for it. Also if you haven't even got an amp your bravia will show your PS3 off awesomely.
I've got a 46" Sony Bravia XBR and it looks fncking awesome! 360, Bluray, PS3, whatever.
PS the newer 360's do 1080P also (no bluray playback though).
Reply
[in 2016] "Well I've had this console for 10 years and finally some good games are coming out. Geez I'm glad I didn't buy an xbox360 back in 2005."
Meanwhile the xbox720 will have came out in 2012 and p!ssed all over anything the PS3 is capable of.
10 year life cycle? Who cares, I'm quite happy paying for a console that's half the cost of a computer and 10 times better every five years.
If they had have said at launch time buy now and in 10 years we'll be making the most out of this games console no one would have bought it. I know I'm exagerating a bit but he really shouldn't be excusing the software dev kit designers for making it so freaking hard for devs to do anything of the system.
Reply
Reply
I also don't get Sony's fascination with this longevity BS. I really don't care if the PS3 lasts 10 years, which is doubtful because it should be very apparent now that this system will be nowhere near as successful as the PS2, because I won't be using it in 10 years. I stopped using my PS2 years ago, mostly when I got an Xbox, and completely when I got a gaming PC and 360. So who cares if the PS3 outlasts the Xbox? I won't be using my 360 then either, I'll stop using that the day I get MS and Sony's new consoles.
Reply
Sony looses money everytime the sell a PS3, but nahhh, like you said, there in it for the money??
gayarseee
Reply
Reply
HOPE UR CONSOLES BREAK FOR BEING FANBOIS!
Reply
You are an idiot for thinking sony are selling thier console at a loss because they care so much and want to be nice. They sell the console at a price where it would appeal to customers without casing them have to abandon the console
Do you feel like a genious now? NO *****...
Reply
Reply
Reply
What he was saying is the developers should look forward to spending the next 9½ years trying to get the most out of the PS3. Excusing the sony people who designed what is obviously one of the most difficult to use game development systems ever made. He's probably right in one way though the built in bluray player means that in 10 years alot of consumers will probably still be using it as bluray player. I'm seeing bluray very slowly start to get a bit of a foothold, but I think we're going to have both DVD and bluray for a long time to come.
Reply
Reply
Reply