Sony: PS2 price cut was to compete with the Wii |
Although Microsoft pooh-poohed Sony's "big announcement" which turned
out to be a PS2 pricecut, Sony stands by its decision.In an interview, Sony's John Koller explains that by introducing a PS2 pricecut, they're stealing market share from the Wii:
So, yes, we do think the $99 price point could steal some share [from Wii]. From a technological standpoint, the Wii is much closer to the PS2 than it is to the next-gen consoles.
Nintendo has done a fantastic job of capturing young and female, which are two areas the PS2 has started to really grab a lot of share recently as well. That's an interesting battle and we'll see how it shapes up, but we feel very confident that the $99 price level will allow us to grab our share.
Yeah, watch out, Wii, PS2's gonna come getcha. Yeah. Anyway, Koller also vaguely explained why they didn't drop the price of the PS3, saying that they "need to run [...] a responsible business."
Pete probably said it best, but I can say when we look at all of our platforms, we have to look at them as a business, but we also look at them in terms of where that consumer demand curve is, which is very important.
I think a lot of people just say, "drop price, drop price" ... but we need to run this as a responsible business. [...] we also do believe in the overall value of the box and the perceived value that's inherent in the PS3 as a premium product is important. So we're doing our best to message that.
Via GameDaily
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Comments [refresh]
To compete with the xbox?
it makes sense. I believe they cost about the same now. If they are trying to play the price point game, it'd be unrealistic to ignore the xbox 360. Just taking a quick look at walmart.com I see that it's actually $50 cheaper than the Wii. Yeah, it's an Arcade, but whatever.
I miss the old PS2, but on principal I just can't go buy one. I'd probably pay $99 for ps2 functionality on my ps3 thought. Because, i'm a sucker.
Hm, yeah ok that makes more sense said like that. The PS2 does have an extremely large selection of quality titles and if the majority of PS3's can't play them it seems fine to promote the PS2 as a budget machine with a great catalogue.
the PS2 is amazing has great titles and I see it selling more with this price cut in reality I dont see any PS3 price cut until maybe holiday season
Do you reckon a PS2 Portable would sell well?
I'd love to have one, but what about you guys?