Sega to make Marvel movie-game adaptations better

Posted Apr 26, 2007 at 11:55AM EST by QJ Staff

Listed in: PS3, Wii, Xbox 360 Tags: Marvel Entertainment, PS2, Scott Steinberg, Sega

Scott Steinberg - VP of marketing of Sega of America - Image 1

In an interview with GameSpot, Sega's VP of Entertainment Marketing">Scott Steinberg, VP of marketing for Sega of America, said that their bid for the Western market was partly driven with their acquisition of the superheroes franchise from Marvel Entertainment. Earlier, Sega preached that the movie-game adaptation development will improve this time around, and it's anticipated that Sega will be first to bring forth this revelation.

After having previously secured a deal to the Iron Man game, it appears that Sega is also working on the movie-game adaptation of the Hulk, closely linked to the next (yet totally different from "The Incredible Hulk") Hulk movie starring Edward Norton (of "Red Dragon" fame).

It was revealed earlier that Thor and Captain America were also in the planning stages, but Steinberg was able to reveal that the two IPs were already part of the Marvel deal and they are definitely going to come out as separate games, too. However, Steinberg has avoided spilling any details into the development of the titles, only making it clear that the games will be coming in next-gen and current-gen platforms, including the PS2, DS, PSP and PC, although there are no concrete details on that.

There has been mention of the Wii, but Steinberg only said that "it's still [to be determined] right now." There are a lot of developers approaching Sega and hoping to grab a part of the titles to work on, so hopefully an experienced developer for the Wii would take the challenge.

But most importantly, Sega has revealed that they are closely working with movie producers and significant entities in the movie production so that they can "understand what's going on with those guys from a creative standpoint" and deliver a title that "fully [articulates] what [is] going on in the movie."

Here's to hoping, folks!

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Sega to make Marvel movie-game adaptations better

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