Sega heeds PETA request, pulls out Samba de Amigo ad |
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Seeing the ad, the keen folks at PETA saw that something was wrong. No, they did not see the cute chimpanzee smartly doing tricks for the camera, instead, they saw a young, exploited animal separated from its mother and trained in order to perform. So they wrote to Sega, and this is how it all went down:
We explained how involuntary chimpanzee "actors" are taken away from their mothers when they are just a year or so old and forced to perform confusing and repetitious tricks. We also explained some of the horrible methods that chimpanzee "trainers" use, such as electric shocks with shock collars and prods, isolation, beatings with sawed-off pool cues and slapjacks, and food deprivation. Then, at the ripe old age of just 8, the chimpanzees reach puberty and their showbiz careers are over?and they end up being dumped at dismal roadside zoos or sold to laboratories for experimentation.
And because Sega adhered to the polite request of PETA (which wasn't much of a fuss, really, seeing as how the ad is five months old), they're getting a thank-you card from them, complete with little vegan monkey-shaped chocolates.
So next time you see a cute little chimpanzee doing tricks on TV, know that they came from a horrid past and will be headed to a bleak future inside experimental labs and roadside zoos.
In the meantime, here's the contested video. Have a banana while you're at it.
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Comments [refresh]
Every time they complain about something, my eyeballs start bleeding...
F*ck you, PETA.
Make this the third time we've ever agreed. WTF is wrong with these AHoles? That little guy probably had the time of his life PLAYING and CONTRIBUTING and just flat out of having fun. Thank PETA for making his/her life boring as hell.
Sure, once in a while you get a jerkoff trainer that treats animals like crap however, there is NO evidence of such here.
I like how PETA speaks for all animals and TELLS US that they PREFER to be with their mother and PREFER to do nothing else with their life. Especially when you have COUNTLESS EXPERTS that report higher intelligent animals are happier when interacting with (kind) humans and seem to have a sense of pride when contributing.
...and who said that chimpanzees mother is even alive? Maybe it's a rescue victim.
BJ and the Bear? That chimp had no mother and was very well loved.
Who's to say a human can't love it MORE then it's mother?
Blah...nothing but AHoles.
OMFG AGREEING?! NO WAY
Yeah, totally though. PETA seriously EUTHANIZES ANIMALS!!! They don't make it very PUBLIC knowledge, but they do.
More info: http://www.petakillsanimals.com/
lol, monkeys are intelligent animals. Bottomline, I'm sure it doesn't take much to teach a monkey how to shake some damn maracas and slap it's chest.