Sam Fisher Rabbid and friends: Netherlands viral marketing

Posted Nov 6, 2006 at 2:17PM by QJ Staff Listed in: Wii Tags: Netherlands, Sam Fisher
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Viral marketing: when companies let YOU do the advertising. For free. One technique: make something amusing or strange, something worth talking about. Then people online will talk about it. Success: when the ads start doing the blog circuit. Eventually, it might become a meme. Then people will do something silly on YouTube.

The Netherlands "Stop de konijnen" (Stop the rabbits) campaign might have what it takes. It already looks like a meme. And it's bizarre. We're still smiling over the Sam Fisher Rabbid.

Rabbids over EU


They even made it look like a campaign: "Partij tegen konijnen" (Party against rabbits). "Forget terrorism, forget the greenhouse effect, forget world famine: the rabbits are coming!"

Is the campaign working? Well, a few are speaking out with Rayman zuigt (Rayman sucks) and Wii zuigt (Wii sucks).

Stop de fanbojnen.

campaign fotos - Image 1campaign fotos - Image 2campaign fotos - Image 3campaign fotos - Image 4



 
 
 

Comments [refresh]

by anonymous - 2006-11-06 10:10
» Mistake

Saying something like 'Rayman zuigt' doesn't really make much sense in Dutch, you're just making a literal translation. In English, you've got the word suck, which has two meanings. Either to suck, do badly. Or suck, as in suck with a straw. In this case it sounds like you're doing the latter. Are you using an online translator or what?

by Max F. - 2006-11-06 10:55
» Online translator?

We fished a Rabbid out of canal in Amsterdam! LOL ... Really though, go to the site and see the "Rayman zuigt" and "Wii zuigt" posts for yourself. "Suck" was the best translation we could come up with. :)

by Xerox - 2006-11-06 22:03
» Cool

Well, the dutch people (like me) translated Sucks a long time ago, it's used in the Netherlands for ages now, as Zuigt.



Although this post is real cool. :)

Loving it, seeing Rabbids all day long from now.

Getting mad already. :(

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