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NPD: 'Even two-year old kids are getting into videogames' |
Listed in: PS3, Wii, Xbox 360, PC Gaming Tags: Cartoon Network, Disney, MySpace, Nickelodeon
From NPD's report "Kids & Digital Content" comes these very interesting information: even two-year old toddlers are now into videogames. The study looks closely at how kids between two and fourteen years of age acquire and use digital content for
their computers, portable digital music and/or video players, cell
phones, and video game systems.NPD reported downloading and playing games is the most popular activity followed by watching
downloaded movies, television, music videos or online streaming video
content. The study says kids play games at an average of 44 minutes
in one sitting.
By the time kids are 7
years old, more than one in 10 are downloading content in some form. In the 10-year-old age bracket, 22% of all kids included in the online survey are downloading. Half of all 14 year-olds included in the study were into downloading digital content.
How many kids with access to the Internet are actually surfing the net? The figure is a big 75%. Almost half of them are online and surfing the
Internet without any assistance. Only 25% are surfing
the Internet with their parents or someone else. The top sites visited by kids include Nickelodeon,
Disney and Cartoon Network. MySpace and Yahoo! are also fave surfstops.
"Without a doubt, kids are digital content natives, seamlessly navigating between traditional and digital sources of media without missing a step," said The NPD Group. "To kids, there is nothing new or novel about digital sources of entertainment. The real challenge for marketers is to be one step ahead of their competition, providing the content and technology kids crave."
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Comments
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i start playing when i was about 5 and it was pong lol
my kid start about 5 with game boy now has ds and kicks my ass on moss game
but i would not let them play my 360 that what i got a wii for
Reply
Last month she finally had the patience to systematically figure out how to use a normal controller. She started with the Gamecube Winnie the Pooh game.
Her favorite game is Pikmin.
the "babies" follow her around.
the "babies" like to splash in the water (well they die actually)
she knows how to make & pick more "babies"
she knows how to fight the "ladybugs" and use them to make more "babies"
She also plays Super Mario Sunshine.
Cleans stuff up.
Sprays people in the face.
Runs around in the sewers
Goes to visit other places.
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My daughter is only 1.5 years old, so I guess I still have some time until she steals my controller
Anyway, what I hate is how quickly kids get excited and then tired about games. You end up buying them and then they tell you they don't like them anymore.
If you are like me, you may want to take a look at what is offered on PlayOnArcade.com. Instead of buying games you pay by the minute, with a no-risk guarantee that you will never pay more than the price of the game.
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