Northern Exposure 07 arriving in May, UK top names to attend |
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Obviously the first of many more big game events slated for the region, Northern Exposure 07 will tackle opportunities for the UK and Euro company to enter in the world game Market. NE 07 now sits side-by-side with the Develop Conference & Expo coming back to Brighton in late July, GCDC 2007 coming to Leipzig in late August, and the Electronic Sports World Cup (ESWC) 2007 Finals coming to Paris in early July.
But instead of focusing all on the European market, the event will also help many industries try to maintain balance between the need for profit and the need for creativity. Leaning heavily on the experience of already established developer companies, NE 07 hopes to provide a solution to the profit vs. new IP dilemma. Nina Cliff of CodeWorks GameHorizon (the organizers) said:
Spiralling development costs and team sizes in recent years have increased the pressures on studios and threatened their creative ethos. Northern Exposure 07 will investigate how – through new business models and platforms – developers can retain that characteristic sense of imagination and still make a profit.
In order to boost the developer morale in the region, other big names such as Mumbo Jumbo, Eutechnyx, Team 17, Blast Entertainment, TIGA, and Carbon Engineering will also participate in the event. Topics such as finding ways to enter Xbox Live Arcade title development, growing casual gaming markets, direct (digital) distribution, and exploring profit possibilities in in-game advertising will be discussed.
The conference will take place at York Racecourse, UK in May 10, starting from 10 a.m. to 6 p.m. An after-event party is scheduled for a 7 p.m. start over at Pitcher and Piano.
Via Games Industry
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