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Nintendo's and Sony's take on pre-orders

Posted Oct 15, 2006 at 3:11PM EST by QJ Staff

Listed in: Wii, PS3 Tags: EBGames, GameStop, Sony
Ó

demandWhy do they call it a pre-order anyway? This is the magic of the prefix "pre". How does it work? You place an order before you actually order? It's all confusing to me. It's like preheated. They say: "Put something in a preheated oven." Well, there are only two states an oven can be in: heated and unheated. But enough of ripping off George Carlin and lets move on to the juicy bit.

Erin Bilba from PC World admits to not being a hardcore gamer, but says the console war is so hot that a small look into Sony and Nintendo's stance on pre-orders is in order.

What's amusing about this is that according to Erin, neither Nintendo nor Sony was that open about going on record regarding pre-orders. It was only when PC World told Sony that Nintendo was commenting that Sony answered phone calls. They speculate that this could be because Sony is only planning to ship 400,000 (according to PC World) units to the US.

Anyway here's the not-so-helpful bottom line that they got from all the phone calls they made: buyer beware. If you were in line at around 3 a.m. and you didn't get what you've been waiting for, the console makers don't want to be responsible. The most they'd extend to eager console hungry gamers is a word of caution.

At least, it's good that known retailers are trying their best to manage demand that obviously exceeds supply. But the system that they've got isn't perfect. For example the Wii pre-order at EBGames/GameStop requires a 50 dollar deposit, but then the pre-order procedure would warn you that they "control production" and that "a reservation deposit does not guarantee receipt of a system available to purchase at launch."

Oh joy. A pre-register for a pre-order, so that you can pay money to stand in line at 3 a.m. and not be guaranteed anything. Sigh. Still, that particular system is infinitely better than the multitudes of iffy pre-order sites that turn up when you type in pre-order PS3 or pre-order Wii on Google. I guess being warned that your deposit might not get you anything is still better than paying for something you expect to arrive but you get shafted anyway.



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Comments 


 
# I hope people keep in mind...SeanRoss 2006-10-16 01:30
You CAN pre-order in other places. I called around to the various EBGames/Gamestops within a 30 mile radius, and of course they were all sold out.

Called my local FYE (less than 5 miles away), and they still had pre-orders.

No waiting in lines at 3AM or whatever... walked in about 2PM on a sunday and got my pre-order no problem.

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# Bad news man...ssj3fox 2006-10-16 04:08
FYE has been taking pre-orders for a while. The problem is they have no idea how many systems there getting! This year EB is only taking pre-orders for what they are told there getting. Pre-ordering at EB maybe the better choice. Still my FYE only had 6 people before me. Because I'm sure they will get more than 6 Wiis before Christmas I think I will be ok. So beware when asking for a pre-order. Some places will take more then they can fill!

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# grammarGuest 2006-10-16 13:52
It's called preheated because you heat BEFORE cooking.

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# why thank youGuest 2006-10-27 23:19
Yes that makes sense, but it's part of a joke you see. look up George Carlin on YouTube or on laugh.com, you'll appreciate it. Also, logically the use of the term preheated in the sentence "place in a preheated oven" is a bit weird, since an oven is only either heated or unheated. It can't be heated before it's heated. Same with precooked, prepackaged, preordered, pre-anything. Same with preorder. You order before you order? But if it means you order before you buy, or order before stock is available, why don't you just say plain old "order", or "order in advance?" English is funny that way. I know I'm being grammatically absurd, but I hope you get the comedy of it all.

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