Nintendo Boss Talks 'Cosmetics' Pitch On Wii Market Strategy |
Ó
Veering away from the PS3 vs Xbox 360 competition, Wii is set to go on a different battle on its own. According to Nintendo Boss Satoru Iwata, they do not intend to compete with the other next-gen consoles. Instead, he describes their challenge as something akin to "trying to sell cosmetics to men."In his interview with Bloomberg, he explains that the company's plan to spread gaming to new demographics will be a particularly tough climb as they would have to contend with mothers who do not want consoles in their living rooms, and to the elderly and to young women.
"If we can do this, the Wii could break all the boundaries in terms of user rates for game consoles. We are not battling Sony or Microsoft. Our enemy is consumer indifference to games."
What sets Wii apart from the other next-gen consoles is the virtual-reality controller, the Wiimote, which allows players to act out the movement their character is supposed to do. For example, if the game involves fishing, the player can act out with the Wiimote as if he is actually casting the bait and reeling in the catch. This is the kind of interactive play that Nintendo is banking on for the success of the Wii.
Hirokazu Hamamua, president of Famitsu publisher Enterbrain, said that if Nintendo pulls this off, "Wii definitely could become the most popular console of all time." Well, that doesn't seem so far off. In fact, targeting the untapped domestic market might just seem to be the big breakthrough that the gaming industry unwittingly needs. By expanding into the female market through entertainment that can be had by both male and female, young and old alike, it sure looks like Nintendo is out to prove that their bright idea brings in the goods.
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
Comments [refresh]
HAHA. I knew it. Wii is like make up for guys. Very homosexual.