Nintendo admits they're struggling to cope with Wii demand

Posted Mar 15, 2007 at 5:15AM by Mabie A. Listed in: Wii Tags: Laurent Fischer, Nintendo, Nintendo Europe
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Wii shouldn't be alone - Image 1And so Nintendo comes to terms with the fact that they just aren't shipping out enough Wiis to match the demands of the market. Laurent Fischer, Nintendo Europe's senior marketing director, talks to GamesIndustry.biz about their dilemma.

"We are struggling to deliver the right numbers of hardware to cope with demand. We are planning to increase the production capacity but it's not something that can be done in a couple of days. We have to be patient," explains Fischer.

He also says that Nintendo is actually delivering new units to the market every week. But despite of this little hurdle that the Wii creator is facing right now, it still is pretty safe to say that they ain't doing so bad, especially that they are right on track to reach their target of six million sales by the end of this month.

And it is amazing enough to surprise even Nintendo's own people. "It's astonishing to think that with six million we're not able to fulfill the initial demand." We trust that the company is effectively using this as the primary motivation for them to keep at satisfying the customers.

And to further placate those frustrated for not being able to pick up a Wii from their local retail stores since December, Fischer explains that what's making it difficult for them to produce sufficient quantities of the Wii to meet the demand is the recruiting power of the Wii. "It's more powerful than anyone guessed."

Via GamesIndustry.biz

 
 
 

Comments

by - 2007-03-15 06:35:27
NO *****

They are also struggling with the online side of things. I would have sold my Wii on Ebay back in December if I'd of known the online capabilities were so crippled.
by - 2007-03-15 07:14:51
whoooaa Nintendo !

i cant believe this ! nintendo has always be my favorite company but I never could even see a WII box cuz theres never been one here in the stores of quebec......only a couple resevation.....cmon nintendo thats bad
by - 2007-03-15 07:20:48
Quebec

I'm in Quebec, I had a reservation and got My Wii on Nov 19, my younger and older brother did not have any reservation and manage to get a console before christmas, so just keep looking, they are out there. If you can't find one, it's because other people want it more than you do.
by - 2007-03-15 07:24:09
To Get a wii

Sorry I could have helped you. If you want a Wii, visit a future Shop or bestbuy on sunday morning, that is when they put their console delivery on the shelves (or they keep them backstore but are available if you ask)
by - 2007-03-15 07:30:10
Err

Nintendo should really concentrate in the UK XD
by - 2007-03-15 07:49:49
ha!

you guys can have mine. It's just been collecting dust....
by - 2007-03-15 09:17:11
ninty doing great exept online

nintendo is in fact releasing steady weekly shipments of there console and is coming strong in every aspect exept they are behind when it comes to online multiplayer and ninty is focusing on this as well to give us all a free alsome online service. so just be patient cuz i preordered mine then 3 months later went to target at the butt crack of dawn and scored my homie 1 so if u realy want 1 that bad i know they can be got.
by - 2007-03-16 07:10:26
So sell it

Hey butt munch. If you hate it, sell it now.
by - 2007-03-16 14:07:00
ow

Just got my wii today and played the sports game for a while and then went back to Target to buy this game and I must say everything is as expected. Really worth the whole investment. I don't really care about the online gaming as people are always at my house so multiplayer is my way to go.
by overlord - 2007-03-16 21:08:41
ok

if u want a wii don't be so lazy not saying u are but i waited 6 hours for mine don't just expect it to be handed to u

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