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Nintendo admits they're struggling to cope with Wii demand

Posted Mar 15, 2007 at 12:42AM EST by Mabie A.

Listed in: Wii Tags: Laurent Fischer, Nintendo, Nintendo Europe

And so Nintendo comes to terms with the fact that they just aren't shipping out enough Wiis to match the demands of the market. Laurent Fischer, Nintendo Europe's senior marketing director, talks to GamesIndustry.biz about their dilemma.

"We are struggling to deliver the right numbers of hardware to cope with demand. We are planning to increase the production capacity but it's not something that can be done in a couple of days. We have to be patient," explains Fischer.

He also says that Nintendo is actually delivering new units to the market every week. But despite of this little hurdle that the Wii creator is facing right now, it still is pretty safe to say that they ain't doing so bad, especially that they are right on track to reach their target of six million sales by the end of this month.

And it is amazing enough to surprise even Nintendo's own people. "It's astonishing to think that with six million we're not able to fulfill the initial demand." We trust that the company is effectively using this as the primary motivation for them to keep at satisfying the customers.

And to further placate those frustrated for not being able to pick up a Wii from their local retail stores since December, Fischer explains that what's making it difficult for them to produce sufficient quantities of the Wii to meet the demand is the recruiting power of the Wii. "It's more powerful than anyone guessed."

Via GamesIndustry.biz

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nintendo is in fact releasing steady weekly shipments of there console and is coming strong in every aspect exept they are behind when it comes to online multiplayer and ninty is focusing on this as well to give us all a free alsome online service. so just be patient cuz i preordered mine then 3 months later went to target at the butt crack of dawn and scored my homie 1 so if u realy want 1 that bad i know they can be got.

# So sell it — Guest 2007-03-16 03:10

Hey butt munch. If you hate it, sell it now.

# ow — Guest 2007-03-16 10:07

Just got my wii today and played the sports game for a while and then went back to Target to buy this game and I must say everything is as expected. Really worth the whole investment. I don't really care about the online gaming as people are always at my house so multiplayer is my way to go.

# ok — overlord 2007-03-16 17:08

if u want a wii don't be so lazy not saying u are but i waited 6 hours for mine don't just expect it to be handed to u

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