Mastertronic gets new sales agency |
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In pursuit of expanding global sales and expanding band with to support multiple game formats, Mastertronic acquires Redback Sales, a specialist sales agency. Mastertronic Group's MD, Andy Payne, said about the acquisition of Redback that,
we're very pleased to add an established and successful sales agency to our portfolio. We already have a mix of products and services and a reputation forged on the principle that our customers come first. This move will be the foundation stone upon which we will expand ours and our customers' sales further overseas and also allow us the bandwidth to support multiple formats.
Redback focuses on worldwide sales, licensing and distribution agreements. James Cato, who has worked for Eidos Interactive and GT interactive prior to establishing Redback, will now head up the sales team as Group Sales Director. Andy Hoskin will join him in the sales team as Key Account Manager.
Mastertronic's new sales team will be responsible for sales of all of the games publishing labels namely Sold Out, PC Gamer Presents, MAD, Just Flight and Blast! Entertainment Ltd. James Cato further comments that he is looking forward to leading the sales team, and that "Mastertronic have impressed me with their strategic plans and it was an offer I simply could not refuse."
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