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Is PS3 doing the Wii approach in their new ad campaign? |
Listed in: PS3, Nintendo DS Tags: Nintendo, Sony
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It seems that Sony is learning how to grab the general public's attention - from Nintendo. The PlayStation 3's first marketing campaign was mostly geared for hardcore gamers, and Sony didn't fail to win their hearts (and pockets) with their Play Beyond campaign. Now, it seems that they have just realized that the hardcore gamer market is just a small piece of the big picture.
Sony's new advertising campaign for the PS3, tentatively titled "Sony Lifestyle", may take its cue from Nintendo, purveyors of games for everyone. Nintendo has always been known to create casual gamer-friendly titles and games - thus their emphasis on party games. It's evident on how well they're doing when it comes to making their Wii and Nintendo DS appeal not just to the stereotypical male, but also to the girl next door, your neighborhood librarian, and quite possibly even your grandmama.
There aren't much information about how the new PS3 commercials will turn out, but looking at the picture above can make us expect that Sony is going to reach out to the casual gaming market. Will they be successful? Time will tell.
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Comments
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I think Nintendo should take this as a compliment.
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Sony should definetly change there slogan and adverts
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I feel the exact opposite
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Everyone acts like Sony doesn't know what they're doing and that they're new at this. They know exactly what they're doing. (It's IF it's actually working that you guys should be writing about.)
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If you want to compare the speeds (performances) of CPUs, run a benchmark software; or just do some math and calculate the values.
- System architecture: PS2’s EE (emotion engine, CPU, by Sony & Toshiba) is implemented in 128 bit technology. EE was mass produced in 1999; at that time, all PCs (personal computer) in the world were made in 32 bit tech. Then a few years later, Intel and AMD (advanced micro devices) which are world’s 1st and 2nd biggest CPU manufacturers for PC industry, started to produce CPUs based on 64 bit tech. PC industry will have to go a long way until PC CPUs are made in 128 bit tech.
- Clock speed (frequency)
- Front Side Bus (FSB, system bus): is the physical bi-directional data path.
(Quote) “PS2 CPU has 300 MHz speed, and PS2 console can run very complex games like God of War 2, Final Fantasy XII, and so on. On the other hand, my old PC’s CPU has 1.5 GHz (1,500 MHz) speed, and it can barely run very low-end games. How can it happen when my PC CPU is five (x5) times faster than the speed of PS2 CPU?” (Unquote)
I have read comments like the above one many times which have been written by ign+rant and mor+nic losers. This is why many of you must read this informal essay (summary) to study and learn something. As I said earlier, you must consider all 3 factors: architecture, clock speed, and bus width.
PS2’s CPU (300 MHz) is as fast as 1.5 GHz Intel Pentium 4 CPU.
300MHz EE = 1,500 MHz Pentium 4 (Standard Edition)
(Or)
300 MHz EE = 3.0 GHz Celeron * 2 = (Celeron) 6,000 MHz worth of speed
Sony and Toshiba’s PS2 CPU is five (x5) times faster than Intel’s standard CPU.
PS2 CPU is twenty (x20) times faster than Intel’s Celeron CPU.
Intel’s Celeron CPU (I don’t have enough writing space to educate you on this term, visit online encyclopedia and study by yourself) is basically a dumbed-down version of Standard Edition.
The booklet (published in Apr. 2007) also talks about PC CPUs. Currently, the fastest CPU for PC is... Intel Core 2 Extreme QX6800 Quad-Core: $1,500 (tax inclusive, in US dollar).
You may buy this dumbed-down version... Intel Core 2 Quad Q6600 Quad-Core: Only $600 (tax inclusive).
If you don’t get enough pocket money from your mom and dad then get the Duo version... Intel Core 2 Duo: Only $140 (tax inclusive).
PS3’s Cell Microprocessor was jointly developed by a Sony, Toshiba, and IBM (an alliance known as STI). PS3’s Cell CPU is ten (x10) times faster than the speed of QX6800 Quad-Core ($1,500). You lowly-educated idi+ts always say that PS3 console is over-priced; you must be illiterate and blind; and I haven’t even talked about the future-device named Blu-ray drive in every PS3.
A chart in this book shows something interesting (see below). If we say the speed of PS2’s CPU is six (6), then it becomes easy to compare all the other CPUs.
6 --- PS2
7 --- GameCube
9 --- Xbox 1
12 --- Intel Pentium 4 3.0 GHz Standard
13 --- Wii
20 --- QX6800 Quad-Core
100 --- X360
200 --- PS3
Just for your reference or ignorance (to fill in your stupidity), IBM and Japanese companies like Fujitsu and Hitachi are world’s leading manufacturers of SuperComputers. Currently (in 2007), world’s fastest SuperComputer is IBM’s Blue Gene (used in the department of US Nuclear Security). Its speed is 280 tera-flops. IBM is currently making the newest SuperComputer which will run at 5 peta-flops (jaw-dropping 5,000 tera-flops). This newest SuperComputer will use the updated version of PS3’s Cell-microprocessor. Professional analysts have said that Sony will use this updated version of Cell CPU for their PlayStation 4 in the future.
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They do not target the same people at all...
Nintendo: kids, people who want fresh fun, people who want some happy action (without blood, gore, violence, etc)
Sony: guys around 20-30 years old, who want blood, gore, violence, and everything that GTA has ( Blood and Gore, Intense Violence, Strong Language, Strong Sexual Content, Use of Drugs, etc )
So it's NOT at ALL the same people they target, and PS: every beer ads are looking the same (some guys, some girls, some beer, and a party) and nobody comment on that...
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The PS2's wide range of games made it acessable to almost anyone.
The PS3 is a different cup of tea. If your going to charge
$1000 AUD for one, then you need to pitch it as the ultimate entertainment device. Only problem is the pure game consoles will get the upperhand.
Hell I guess thats why im all PC and 360, though I would like a PS3 and Wii.
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