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Google patents a system that can analyze online gamer habbits (even those on consoles) |
Listed in: Wii, PS3, MMORPG, Xbox 360, PC Gaming Tags: Big Brother, Google, Honda, Sony, The Guardian
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Okay, this may cause some alarmists to scream "Big Brother!" so before all the speculation, here are the known details - just so all you privacy advocates can relax a bit.
Google has filed a patent that reveals that they plan to compile psychological profiles of millions of gamers by covertly monitoring the way they play online games. Now you may think that this only concerns folks who play MMOs on their PCs, however, the patent apparently says that Google can also monitor people playing on any game console that hooks up to the internet, including the Sony PlayStation 3, Nintendo Wii, and Microsoft Xbox 360.
What's even more hair-raising is that it says that information could be retrieved from previous game details saved on memory cards. To quote: "Such saved information may be thought of state information, and offers a valuable source of information to the advertisers." Yes, if you've played 350 hours of Oblivion, they'll know. Yep, the patent is that creepy; it even says:
In a car racing game, after a user crashes his Honda Civic, an announcer could be used to advertise by saying 'if he had a Hummer, he would have gotten the better of that altercation', etc... If the user has been playing for over two hours continuously, the system may display ads for Pizza Hut, Coke, coffee.
Now here's why we're asking all those privacy advocates to calm down and not cry foul. Google has said that they do not plan to roll out the technology in the near future. They say that it was just one of the patents that they wanted to file. The Guardian reports that a Google spokesman had this to say: "Google registers different patents irrespective of whether we actually intend to use them."
So no, Big Brother, er, I mean, Google isn't watching you. Not yet. *insert cheesy B-movie sci-fi music* It's not paranoia if they're really out to get you.
Via The Guardian
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It just shows how even Google are saints in comparison to Microsoft.
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Sounds like media hype to me.
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This is a legal mine field I'd imagine if it ever took hold. I don't imagine Nintendo or MS sending out save game data to Google, but I could see Sony doing it. But really, this is unlikely to come to fruition.
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