Google ads in games? |
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Google is apparently looking to move its advertising business into the realm of video games. CNN Money reports that Google Inc. is in talks to acquire Adscape Media Inc, a closely held San Francisco firm who has developed technology that allows for the placement of ads over the Web in video games.The Wall Street Journal cites several people familiar with the mater and reports that Google is negotiating to buy Adscape and that a deal could be reached as early as next week. For now, here's what a Google spokesperson said:
We are always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers. In-game advertising offers one such possible extension among many others.
Some members of the industry note that Google is eying Adscape because of its AdverPlay technology which enables "two-way communication between in-game ads and the outside world."
Terms being discussed are still not known. However, there was a similar deal sometime ago that we can look at to get an idea of how things will shape up. Last year, Microsoft acquired Massive Inc, a company known for the delivery of in-game ads, for almost US$ 200 million.
It is also reported that Google is discussing a possible agreement with CBS Corp that would include brokering TV and radio advertisements.
Google has declined to comment on any talks.
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Comments [refresh]
I don't think in-game advertising is that bad, it helps developers, and it helps the game feel more realistic IMO
and anyone else i know never cared about in game adds. unless thares some pop-up adds, or subway banners in loading screens, then i would hate that. but if it's a blown up subway in killzone, i would be ok with that. also it would stick into my mind more then a simple flashing banner
"New and used condoms at Amazon.com" LOL. On a driving game will you have to dodge adverts?
It would be cool to have moving billboards + things that you get in real life, with high res real posters on them. It's much better having a movie poster for an upcoming movie than a fictional 1...unless it is a game or set in the future or past.
If set in the past + advertising Coca-Cola or Heinz or some other old company: the poster should be old designed. Oh + the ads should definatly be destructable.