Sony isn't the only one sporting humongous ads as Nintendo won't be left behind in that field too. Yeah well, we know what you're thinking, this is not news so you'll probably find this piece lingering in the off-topic category.

Anyhow, this giant Wii billboard could be found in the famous Shibuya Scramble Crossing in one of Tokyo's special wards. If you've seen the movie Lost in Translation, you might have spotted this place already. Yup, that thing is huge. We aren't really sure if we should feel bad of the fact that before this Wii ad was placed there, a Dairy Queen used to serve treats with sweeter cherries and more velvety ice cream.

But back to the ad, personally, whoever is responsible for marketing the Wii in the Japanese market did a good job of placing this at the Shibuya scramble crossing (which is basically an exclusive pedestrian phase if you don't get it), because it was reported that this is busiest pedestrian phase in the world.

Via Tokyo Mango