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Game Informer Talks Wii with Nintendo

Posted Apr 27, 2006 at 5:56PM EST by QJ Staff

Listed in: Wii Tags:
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Matt Atwood, Nintendo of America Public Relations Manager, talked with Game Informer about the new name for Nintendo's next-gen console, the Nintendo Wii. Like Perrin Kaplan, he talks about how it sounds weird now, but it will become as used as Virgin and Yahoo. Of course, the fact that I still think Virgin is a flaky name isn't helping here... It seems they revealed the Nintendo Wii name now so that it sinks in by the press conference where we'll need the energy to focus on the new announcements. Basically, Atwood tries to tell us that Wii is perfect for the system because of all the things explained in the writeup that was revealed earlier today. However, why in the world does it have to be explained? A name should be all it needs. Other than that, all they had were "wii" jokes like this one...

GI: (laughs) The name Wii makes me think of peeing!  You said you have to hold the DS like a book for Brain Age, I hate to know how IÂ’m supposed to hold the Wii controller.

Atwood: IÂ’m not going to go there, but you wonÂ’t be surprised.  When you look at it, thereÂ’s so many different things you can do.  But come to E3 and you will appreciate it.





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Comments 


 
# Wii?groggo 2006-04-27 20:58
W2?

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# why oh whycomedy 2006-04-27 21:25
it's not 'wee' it's 'why' ... obviously not officially, but that's the way i read it

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# It's pronounced "We"Guest 2006-04-27 21:28
Anyway, seems like GI is thinking of pee, too. Honestly, the thought never entered my mind till I saw the nine-thousand wii jokes on the other thread on Wii. I guess that's why I find it to be very humorless and actually stupid, because it doesn't make me think of peeing when I think about it.



Hmm...maybe it's because I'm an English Major, studied Spanish for four years and am learning Japanese that my brain can't drop down low enough to pick up asinine correlations like that on its own.



*Shrugs*

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# Wii the new name?Guest 2006-04-27 21:43
so after the nes it's the wii?

or is it the wii nes?

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# well someone's a little bit of *****comedy 2006-04-27 21:49
yeah, reneid klein (if that is your real name) you can act all haughty and stuck up, but it doesn't mean you have a big brain or many friends.



and correlating saying wii (as in wee) and saying wee isn't a tough one, even for someone as intelligent as you say you are.



a name is used to inspire a reaction, that's why companies spend a lot of time and money branding their products. if they just called themselves 'generic food product #98' they wouldn't sell.

so the reaction to this name as a stupid name which reminds people of weeing is perfectly valid, and the first thing normal people think about when they hear it.



oh, also, i don't know if you saw but i did qualify my assertion that it was pronouced 'why' by saying that was just the way i wanted to say it... why not take your head out of your arse ?

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# to comedyGuest 2006-04-27 22:12
1) No, it's not my real name.



2) I'm not acting haughty and stuck up, I'm explaining why I probably didn't think that way. It's the same reason why I correct people's grammar, or find it hard to understand why people don't understand certain concepts. Trust me, if I wanted to gloat about something I would. Anyone can be an english major, Spanish is the most taught foreign language in school and many game/anime fans like Japanese. So those were all statements, not something to boast about.



3) Wii, wee, and wee wee are three different things. In the name announcement thread I listed many of the things that came to my mind when I saw Wii and the logo. Peeing wasn't one of the things that came to mind.



4) You're right about names inspiring reactions. Peeing wasn't one of my reactions, though.



5) 'Normal people' nowadays only know one language. If I know two and a half there's a lot more words to match with. Example: seeing 'ii' reminds me that "ii" means 'good' in Japanese. Most normal americans don't know much--if any--Japanese, so they would only think of american words.



Think of it this way. You say the word "Ken" to two people. One is a regular non-gamer. One loves videogames. The non-gamer will probably think of a person they know named Ken or the Ken doll from the Barbie line. However, most gamers will probably immediately think of Ken from Street Fighter. Why? They know about Ken dolls, but since there's Barbie-Ken and Street Fighter-Ken, being a gamer they'd probably get the game correlation first. Understand what I mean?



5) When I was writing my first post, only #1 had posted; you hadn't posted yet. You posted while I was writing my response to the first post and by the time I posted yours was up before mine. I was not talking to you when I said how it's pronounced. Sorry for the mix-up.

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# wrongGuest 2006-04-28 00:44
Perrin Kaplan is a lady.

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# StupidGuest 2006-04-28 01:51
Revolution was an awesome name.. Leave it to nintendo to make it something gay at the last minute. that is the worst game system name ever.. And that includes the Atari Enema.

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# Why....Guest 2006-04-28 02:25
I keep reading it as Why..not We



going to be hard to break that habit



Pablo

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# How could you missGuest 2006-04-28 02:49
That statement in the interview stating that if the biggest revaltion you are looking for is more functionality in the nun-chuck controller you are in for a big suprise.



Name or whatever.. That gets the brain cooking.

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# it's coolcomedy 2006-04-28 03:04
the problem is that, as you said (reneid), the normal person will think of ken the doll, not ken the fighter... and in the end it's the masses who decide whether a console sinks or swims.



all consoles have had their l33t followers who stick with them through thick and thin, such as dreamcast, but in the end it's about how the public perceive the system.



i don't doubt nintendo's intentions, and i reckon they'll be quite agressive with their advertising (i don't remember seeing any ads for gamecube the system) and hopefullly they will be able to convey the message they need to, and convince the world to think of 'we' not 'wee'. yeah, honestly i know very little japanese, it extends about as far as the first 7 or 8 hours of 'learn conversational japanese' and it's safe to say i didn't exactly get into kanji... but i might be able to find a station or park.





i want a wii (ugh), and i want to see many good games come out for it, but i just feel like this name is a step backwards when they already had lots of consumer awareness about revolution and that codename 'revolution' really did tell you about the system.





i feel like i ought to apologise, i'm not usually so agressive in blogs, and you've shown me up by replying in a more than civil manner... soz!

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# No.Guest 2006-04-28 04:19
It's stupid. There's no way in hell that it will sink in. I'm not getting it. Nintendo have really dropped s**t on this one. I've been a fan for 5 years, I may very well end it.

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# I understand what you meanGuest 2006-04-28 05:24
Comedy, I get what you're saying about the masses liking the system. But I think Nintendo was thinking of it as a global thing. Not just for Americans. If America, Europe, Asia and Canada are the main people that will get the system and the name only sounds stupid to Americans, then 3/4 of the population of consumers don't care.



However, even though I do understand where Nintendo is coming from, I do feel that Wii is a mistake and that Revolution was the best name for the console. But that does not mean that I feel that it will sell badly because of it.



It (Revolution) sounded cool, it looked great on advertisements. It looked really cool and told what the system was. Makes sense to gamers.



However, I guess Nintendo was worried about scaring off some older people and non-gamers. Nintendo is marketing this thing as something mostly everyone will like. Where as most core gamers might have preferred Revolution, older people, non-gamers and females might identify with Wii more.



Take the iPod for example. People of all ages use them. Stupid name, but everyone is used to it now and only realize how weird it sounds when you stop and think about the name. Which, if you stop and think about names of most things they sound weird.



Sure, there could have been cooler names for the iPod, but could you see a grandparent seeing "Teh_1337 J00kebo>

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# who caresGuest 2006-04-28 06:16
its funny, how Nintendo guy kinda, ignorec GI's statement. Either way, its too late now, so we just have to live with the wii. And besides, didnt you think Nintendo wanted this? It cost them nothing to do a name change, and look at the hype and hysteria, just surrounding the stupid name! Now thats just brilliant!!! And did you ever stop and think about the reasons for the wii they mentioned....If you sai, wii will turn the gaming industry...its almost as their saying Nintendo as in us. Their talkin about themselfes in their statements also, since wii also goes with we, which also goes w/ Nintendo.

Its a sychological thing they got going, the name is a gimmick no doubt, but i wonder if their console will pay off.

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# wtf happendBranden 2006-04-28 08:23
thats the most retarede name i have ever heard. WTF happened to the revoluition. That was a cool name. It will revoution ize how we play games. Thats why is should be called nintendo revolution not somer retarded bull *****. Fu*k yyyyyyyyyyyyyyy yyyyyyyyy y did they have to make such a a gay name. Now people will make fun of it

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# hahaGuest 2006-04-28 10:22
15. » wtf happend



thats the most retarede name i have ever heard. WTF happened to the revoluition. That was a cool name. It will revoution ize how we play games. Thats why is should be called nintendo revolution not somer retarded bull *****. Fu*k yyyyyyyyyyyyyyy yyyyyyyyy y did they have to make such a a gay name. Now people will make fun of it



The new names retareded/ lol because im thinking your retareded.

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# haGuest 2006-04-28 10:24
the truth is people already made fun of it.. The problem here is we have a company that is fighting to reclaim a market they have been crapping on for over ten years.. They thought they could "revolutionize" the industry again like they did back in the 80's. They wanted to bring back gameplay(or atleast appear that they cared about gameplay) The problem with this name is that and small shred of faith that people had in this system is now gone. I will not purchase a device that sounds like a urinary tool. really wanted to like a nintendo machine again but they let us all down with the n64 gamecube and Nintendo Wiines.

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# LiarGuest 2006-04-30 13:40
I'd like to point out that this guy is lying. VGM daily (http://www.vgmfusion.com/) interviewed the Director of Marketing, Nintendo of Canada, who explicity stated that the decision to rename the Revolution to "Wii" came solely out of Kyoto. It was a decision made entirely by Nintendo of Japan.



This NOA marketing director is lying straight through his teeth. I realize that's his job, but it's pretty annoying when you catch someone doing that. Not to mention his claim that he had such a level-headed "Do I like it? Do I not?" first reaction to the name.

Reply
 

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