FreeStyle Games and Red Bull to come up with new-gen titles

Posted Jun 11, 2007 at 11:42AM by QJ Staff Listed in: Wii, PS3, Xbox 360 Tags: Chris Lee, FreeStyle Games

FreeStyle Games renews partnership with Red Bull - Image 1

Video game development studio FreeStyle Games is known for its title B-Boy that appeared both on the PlayStation Portable and PlayStation 2. The game, unknown to most, was created with the help from the manufacturer of energy drink Red Bull.

The two announced a renewed partnership. While FreeStyle noted that they will be coming up with a series of new titles co-developed with Red Bull, the studio refused to divulge any information about the said games, save for the info that it will appear on new systems.

FreeStyle Commercial Director Chris Lee commented:

This partnership goes way beyond the in-game advertising deals seen in video games to date. It's important to stress that we're working hand in hand to co-develop and design compelling, triple A titles that will be a true reflection of the Red Bull Energy Drink brand, as well as great, original gaming experiences in their own right.

Chris Lee added that release dates and publisher information will be made public shortly. This plan to make games for new-gen systems has been in the making for several months now. It should be remembered that a similar announcement was made by Lee back in September of last year.

Via Games Industry

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Comments

# ?? — Guest 2007-06-11 07:40

wat happened to june 11 big announcement.

there better be one, i hope there is

# red bull rampage — Guest 2007-06-11 08:08

hopefully there is some mountain bike stuff, like a freeride/dirtjump game, or a game that takes place at the red bull rampage

# Hmm — Guest 2007-06-11 08:45

So well-known that I've never heard of the developer or the game that allegedly established their reputation.

# Crap — Guest 2007-06-11 11:23

So first Red Bull poisons the beverage market with their shi*ty drink, now they're going to poison the game market with shi*ty games?

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