Personally, it really clicked a couple days before, when we were rehearsing for our media briefing. When I got up there on stage and fired up that game of Wii Tennis... Well, not only was I having a blast, but I could see the faces of the handful of crew looking on from the audience. They were psyched. I was psyched! That was the moment I suspected we were in for even more than we expected.

It's clear by now that we're headed in a very different direction. We're putting games back into play, you might say, for everyone. Just like we did with Nintendo DS. From a strategic standpoint, that's where we're different-not restricting ourselves from catering only to the core. But amazingly, most of those core players are having an absolute blast with Wii, too.

I think both companies are driven by a relentless vision that's frequently at odds with the conventional wisdom in our respective industries. We both aggressively pursue innovation, and I think much of that innovation centers on software and the interface between user and device, rather than pure horsepower which receives a disproportionate amount of attention.