ESRB comments on trailer content rating |
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A statement by D3 Publisher penned the reason why the two trailers were retracted from the site: the two trailers contained offensive content and have been deemed not safe to distribute, view or download. Although the two trailers were age-gated as required by the ESRB, it was found that the two gameplay movies were rated based on standards set by the Advertising Review Council - a different rating from the ESRB's on games themselves.
"The ESRB has requested that the two Dark Sector gameplay montages be pulled immediately upon receipt of this notice and no longer made available for view by consumers," concluded Take-Two's official statement. GameVideos later made it known that Microsoft also requested that a Gears of War developer walkthrough video be pulled out of their archives last week, after it was found that the media content violated ESRB rules.
Patricia Vance of the ESRB soon sent in their official stand on the matter, stating that the board's regulation of media content was nothing new or spectacular. They have enforced such rules based on the Advertising Review Council Principles and Guidelines since 2005 and will continue to remind and educate the respective parties of the board's rulings.
And they have maintained that trailer ratings cannot come from the game's final rating while it's in development, so the ESRB uses the standards set forth by the Advertising Review Council to rate trailers that obviously speak out for the game. And they pin the responsibility and initiative upon the publisher to make the necessary actions based on the ARC's Principles and Guidelines.
Via Gamasutra
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Comments
seriously??...i have never left a comment before but this just pulled me in and i have to put my 2 cents in this.....what is going on??...first mandhunt now this... theres goin to be a real big problem as one trailer gets pulled then another then so on and so on..and the sites were age gated which if a child is gunna lie bout his age than hes prolly not a lil innocent kid
oh goddamned... this is so stupid
this is really stupid. I thought the internet didnt have to abide by the same laws and rules? I say they just put the trailers on some server in russia or some crap and stream from there. I cant believe MY enjoyment for games is put down because of some bull***** like that. if they really wanted to stop the age gate thing, make them put in a credit card number. id say well over 90 something % of kids DONT have one. do like block buster, dont charge anything big, just a dollar or something, and then refund it. or even keep it to fund the game.
I can not believe this crap. How can any company or government agency ever declare a VIDEO unsafe to watch. I understand "not safe for children." BUT under NO circumstance should a company declare what is safe or not safe FOR ME! Nobody but an individual should determine what is safe for that individual. (Not Exact) "One who gives up freedom for a little temporary safety deserves neither safety nor freedom." Benjamin Franklin/Thomas Jefferson
I can not believe this crap. How can any company or government agency ever declare a VIDEO unsafe to watch. I understand "not safe for children." BUT under NO circumstance should a company declare what is safe or not safe FOR ME! Nobody but an individual should determine what is safe for that individual. (Not Exact) "One who gives up freedom for a little temporary safety deserves neither safety nor freedom." Benjamin Franklin/Thomas Jefferson
I havent seen the Trailer for this game. Is there somewhere where the video is still viewable? I'm kind of intrigued by the type of video that could cause the ESRB to crack down like this.
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