Eidos, Double Fusion sign in-game ads deal |
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It looks like whether we like it or not, more in-game advertising is coming our way as Eidos Interactive has just announced a three-year deal with in-game advertising specialists Double Fusion.The deal between the two companies will cover ten Eidos titles, all currently in various stages of development. The ads will reportedly range from dynamically-served advertisements, which can be rotated or changed after the games' release, to deep integrations and product placements.
Eidos Interactive Chief Executive Jane Cavanagh had the following to say regarding the deal: "This is an exciting and innovative opportunity for Eidos, we're delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners."
28 Jumps EU PS Store Update - 12/17/09
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Comments
i think as long as the advertisements do not affect the gameplay or are distracting it will be good for deveolpers to help lower the overall cost of the game. if it work well enough, maybe they can pass the savings onto us and lower the game price
I support those words. as so very true.
i was jus gna say.
Yeah right. You three are smokin' rocks. In-game advertising is a money-grab by developers. There is no lower cost for gamers. You remember when the whole industry changed from big boxes to DVD-size boxes? Wasn't there supposed to be a $5-$10 drop in game prices? Well, the boxes got smaller and cheaper, but the price drop NEVER HAPPENED. Now games are climbing into the $60 range, not $5-$10 backward to $40 or $45. Why are games for next gen consoles $60? Not because they are more expensive to make. Because they are "seeing what the market will bear." That basically means that if they can get enough people who don't mind being charged an extra $10, they can make it permanent. Don't play into the corp BS. Gaming gets bigger in countries across the globe year after year.
Sports games in particular have in game advertisements of one form or another and are no cheaper than other games which do not feature ads. Unfortunately, I don't see this really bringing down the cost of games.
Well in a sense they're probably trying to get some of the money they don't get from piracy
They already got paid for the game. If they are using my system, my power, and my broadband connection to show me commercials, they should be paying me. Why do we have to pay for adware?
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