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EA boss pushes for innovative games |
Listed in: PS3, Wii, Xbox 360, PC Gaming Tags: Electronic Arts
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"We're boring people to death and making games that are harder and harder to play," said Riccitiello, encouraging a new, aggressive approach toward "casual" gaming and new sales strategies. Paying US$ 50 to US$ 60 for 40-hour long game discs that very few players will finish would soon be a thing of the past.
"For the most part, the industry has been rinse-and-repeat. There's been lots of product that looked like last year's product, that looked a lot like the year before," Riccitiello commented. EA's own management had downplayed the idea of undertaking challenges to re-invent or innovate games years before, and the new direction pointed out by Riccitiello is a major departure from the company's own yearly series releases.
Analysts have noted that adoption of the new generation of game consoles or even new hardware for PCs have been slower to date, and Electronic Arts has been suffering a lot more than other major players in the game industry. The return for their research & development into next-gen games has been reciprocated with delay as of late, and speculators eye this as a major problem.
It's not the first time that top brass from a reputable game company has voiced a need for change, but there has yet to be a major entity to grab the torch and lead the industry away from its current direction. Whether or not EA will be that leader, no one can say for sure. But industry analysts speculate a forthcoming industry-wide tremor at the upcoming E3 Media & Business Summit - stirred by Riccitiello's bold words.
Via The Wall Street Journal Online
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However, if the new guy in charge actually does put pressure on doing 'innovative' games, rather than the crap they keep rehashing, then I wish him and EA the best of luck.
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When Unreal 2 came out, i'm pretty sure it was marked down because it was only 20hrs in length. That was the about the first time i noticed the decline of quality gaming. Now we are lucky to get a game over 10hrs in the ever growing "3d action" genre.
This isn't about EA getting the industry to provide innovative gaming experiences, this is EA attempting to gain momentum behind it's own program of making as much money as possible, as easily as possible. If everyone adopts this idea then EA won't have to justify making *****.
***** you EA. Make me a 40hr game and make it tough. 40hrs equals value for money and you can make tough games without making complicated games. And don't talk about not punishing the player.. the "game over" screen is a *****ing punishment for christ's sake. Focus on making quality games, not fast tracking money into your coffers, *****ers.
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Bring on the smaller devs like Media Molecule who obviously give a shiat about the games they're making.
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Although I enjoy playing it, it isn't much different to BF2.
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It's the hallmark of gaming disgrace !
I hate their whore sports games that has a new version every year.
It looks honesly looks like crap!
And they always make games from movies, which totally looks slapped together and just sucks!
None of their games really made me feel they're passionate about game making. I don't know if they could do a better job, since they have been doing crap for soooo long.
Just my opinion, nothing personal.
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