Do Elderly Women Hold The Key For Wii? |
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So, who exactly is the key market for Nintendo's upcoming game console, Wii? According to President Satoru Iwata, "We want to appeal to mothers who don't want consoles in
their living rooms, and to the elderly and to young women. It's a challenge, like trying to sell cosmetics to men."Some 62% of game players are male and approx 26% (or 31 million people) in Japan play video games.
The new console is marketing itself as an easy-to-use device, that can also cruise the Internet and is hoping to win over millions of first-time video gamers. In terms of graphics and sheer power, the Wii is no match for the Playstation 3 and Xbox 360, so the console's power comes from the illusion that these consoles are too sophisticated - for both the game developers and the consumers. The Wii hopes to target the lesser of the markets, a ploy to try and reclaim some of the market lead held by Sony Corp. (the global share is some $20 billion) which it has not done since 1994.
President of Tokyo-based video-game researcher Enterbrain Inc., Hirokazu Hamamura added, "Wii definitely could become the most popular console of all time, non-gamers can see how fun it is just by looking at people playing it, and that's very different from the PS3 or Xbox 360".
Via Bloomberg.com
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