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David Perry: E3 is lost, Sony needs new strategies

Posted Oct 24, 2008 at 4:07AM EST by QJ Staff

Listed in: PS3, Wii, PSP, Xbox 360 Tags: Acclaim, Activision, David Perry, Sony

Acclaim's David Perry said some pretty harsh words that got him into the headlines, saying that A few months ago, E3 is broken and an embarrassment, and that Sony has no chance of making money on the PlayStation 3.

Apparently he wasn't through speaking his mind. This guy gets into the news more often for what he says than for his games.

On the recent 57% slash on Sony's earnings forecast, Perry is of the opinion that the company needs new business models, saying:

The PS3 hardware is there, and there are plenty of opportunities for Sony to disrupt in other ways, via new business models. If they stick with status quo, it's going to be an incredibly tough time for them. Microsoft is ahead with their online strategy and Nintendo is ahead with sales.

Besides great games, I think the lessons learned are that price and accessibility are key. So what are Sony doing about that every day now, and what new business models will they introduce on PS3? They are rapidly running out of time to make these decisions.

Well, Acclaim would be in a position to know something about changing business models, considering it was built on a company that went bankrupt. Ouch. Anyway, Perry isn't through. On E3, he has this to say:

There's very little innovation required here, it's completely clear what we need, and how we need it. [...] They were at the tipping point before, if they can get there again, I do believe they can get their mojo back and actually grow the show beyond what it was before.

It should include consumers as the industry is changing, the direct relationship with the consumers will be everything in the next 20 years and they might as well get started!

Via GamesIndustry.biz

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Unfortunately, the path it's on now, PS3 will not have a future. Companies are interested in making more money than keeping a system alive, hence all the things Square Enix has done (FFXIII on 360 as well, and Star Ocean 4 360 exclusive). I hope this changes, because the PS3 has very good capabilities.

# Oh yes! — TheRockness 2008-10-24 07:56

Please allow this guy to produce more gems like South Park: Chef's Luv Shack, Gladiator, and 18 wheeler. The world is just not the same without the greatness that Acclaim produces. I guess on a positive note, this guy knows all about everyone's failures except his own.

# The path its on now? — Uplink 2008-10-24 09:40

Increasing sales 50% over the last year due to New Titles coming? This is the Same David perry that makes rash decisions and says rash things. In my opinion if the PS3 stays on its current route the 360 wont last. I know many people that are buying ps3's this year, The games are coming and that's all that needed to happen. Now that the price is right i think Christmas will show the PS3 on top. Also didn't acclaim fail horribly as a studio now only ports over Korean mmo's for the pc?

Just because you cant make games as easly on the ps3 dont make it a bad system , not wanting to make it makes you a bad coder/designer. And that's what i have been continually seeing "It just wont work for PS3" Is a bad excuse. In the end We will still get good games and not need the crappy ones filtered out by lazy coders and Microsoft's pay book.

# Not about sales... — masta.g.86 2008-10-24 11:11

The PS3 is certainly selling better than it was before, but it's still selling at a net loss for Sony.

In other words, Sony isn't getting back the money they sank into building their PS3 units. So where do they get their money? From licensed games, of course! But the average game for PS3 is $60 USD vs $50 USD for other platforms. Yeah, it's only $10 difference, but especially considering the economic times, people are less likely to buy a game unless it's a AAA rated game (MGS4 for instance).

If you look at it this way, you can assume that the PS3 hasn't really sold too many games compared to everything else, so their licensing royalties aren't going to be very promising.

Also, it's not about "lazy" developers. It's fairly well known that Sony's development kit is pretty bad when it comes to user friendliness, specifically coder user friendliness. To put it bluntly, often times the coders of a game for PS3 have to come up with coding of their very own to make certain things work properly (special effects, lip-sync, scripted scenes, etc.). These things increase the amount of time involved in making a game for the PS3. We all know time is money.

Now, I'm not saying the PS3 will fail. But I do seriously agree with David Perry that Sony needs to change their business model.

# ... — Shatterdome 2008-10-24 11:45

I gotta say that I do love Sony for their willingness to loss money on hardware....

The PS3, the new BT Mic and the EyeToy are all nice pieces of electronics being sold for waaaay less then they are worth.....however, maybe Sony needs to be greedy like MS and overprice EVERYTHING....make batteries that die after a year so you have to buy a new one...headsets that constantly break and cost $25 to replace....ridiculously overpriced HDD's....that sort of thing......but I am glad they are not for now.

# USB WIFI!!! — TheRockness 2008-10-24 13:50

Don't forget ms charges 100 bones for something the rest of the world gets for about $25.

# yeah — rollypoly 2008-10-25 01:08

don't forget earthworm jim, that one sucked didn't it....

oh yeah and aladdin... probably the best movie to game conversion ever...

# Huh? — masta.g.86 2008-10-25 09:10

Earthworm Jim was produced by Shiny Entertainment.

Aladdin was produced by Disney Interactive.

If you're talking about the SNES versions, Acclaim ported the Genesis version of EWJ and only published the SNES version.

# huh what? — rollypoly 2008-10-25 09:56

david perry was a shiny founder... if you are too young or your memory is failing you...

Wikipedia:

David Perry (born 1967) is a Northern Irish video game developer who has created dozens of computer games, the best known of which include Earthworm Jim, MDK, Messiah , Wild 9 and Enter the Matrix. He also founded Shiny Entertainment, where he worked from 1993-2006. The company created games for many internationally -known brands and companies, including Disney, 7 Up, McDonald's, Orion Pictures, and Warner Bros. [1]. On 3 July 2008 David was presented with an honorary doctorate from Queen's University Belfast for his services to computer gaming.

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David Perry: E3 is lost, Sony needs new strategies

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