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David Perry: E3 is lost, Sony needs new strategies |
Listed in: PS3, Wii, PSP, Xbox 360 Tags: Acclaim, Activision, David Perry, Sony
Acclaim's David Perry said some pretty harsh words that got him into the headlines, saying that A few months ago, E3 is broken and an embarrassment, and that Sony has no chance of making money on the PlayStation 3.Apparently he wasn't through speaking his mind. This guy gets into the news more often for what he says than for his games.
On the recent 57% slash on Sony's earnings forecast, Perry is of the opinion that the company needs new business models, saying:
The PS3 hardware is there, and there are plenty of opportunities for Sony to disrupt in other ways, via new business models. If they stick with status quo, it's going to be an incredibly tough time for them. Microsoft is ahead with their online strategy and Nintendo is ahead with sales.
Besides great games, I think the lessons learned are that price and accessibility are key. So what are Sony doing about that every day now, and what new business models will they introduce on PS3? They are rapidly running out of time to make these decisions.
Well, Acclaim would be in a position to know something about changing business models, considering it was built on a company that went bankrupt. Ouch. Anyway, Perry isn't through. On E3, he has this to say:
There's very little innovation required here, it's completely clear what we need, and how we need it. [...] They were at the tipping point before, if they can get there again, I do believe they can get their mojo back and actually grow the show beyond what it was before.
It should include consumers as the industry is changing, the direct relationship with the consumers will be everything in the next 20 years and they might as well get started!
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Just because you cant make games as easly on the ps3 dont make it a bad system , not wanting to make it makes you a bad coder/designer. And that's what i have been continually seeing "It just wont work for PS3" Is a bad excuse. In the end We will still get good games and not need the crappy ones filtered out by lazy coders and Microsoft's pay book.
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In other words, Sony isn't getting back the money they sank into building their PS3 units. So where do they get their money? From licensed games, of course! But the average game for PS3 is $60 USD vs $50 USD for other platforms. Yeah, it's only $10 difference, but especially considering the economic times, people are less likely to buy a game unless it's a AAA rated game (MGS4 for instance).
If you look at it this way, you can assume that the PS3 hasn't really sold too many games compared to everything else, so their licensing royalties aren't going to be very promising.
Also, it's not about "lazy" developers. It's fairly well known that Sony's development kit is pretty bad when it comes to user friendliness, specifically coder user friendliness. To put it bluntly, often times the coders of a game for PS3 have to come up with coding of their very own to make certain things work properly (special effects, lip-sync, scripted scenes, etc.). These things increase the amount of time involved in making a game for the PS3. We all know time is money.
Now, I'm not saying the PS3 will fail. But I do seriously agree with David Perry that Sony needs to change their business model.
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The PS3, the new BT Mic and the EyeToy are all nice pieces of electronics being sold for waaaay less then they are worth.....however, maybe Sony needs to be greedy like MS and overprice EVERYTHING....make batteries that die after a year so you have to buy a new one...headsets that constantly break and cost $25 to replace....ridiculously overpriced HDD's....that sort of thing......but I am glad they are not for now.
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oh yeah and aladdin... probably the best movie to game conversion ever...
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Aladdin was produced by Disney Interactive.
If you're talking about the SNES versions, Acclaim ported the Genesis version of EWJ and only published the SNES version.
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Wikipedia:
David Perry (born 1967) is a Northern Irish video game developer who has created dozens of computer games, the best known of which include Earthworm Jim, MDK, Messiah , Wild 9 and Enter the Matrix. He also founded Shiny Entertainment, where he worked from 1993-2006. The company created games for many internationally -known brands and companies, including Disney, 7 Up, McDonald's, Orion Pictures, and Warner Bros. [1]. On 3 July 2008 David was presented with an honorary doctorate from Queen's University Belfast for his services to computer gaming.
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