CES: A skinny on the awards system |
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In life, there are winners and there are losers. But for the CES, ever wondered how they churn out awards? We'll be taking a brief look at how the CEA administers to the "Innovations Design and Engineering Award." Branching out a bit, there are 29 categories to win for this award. Within these 29 categories, one wins the "Best of" in their category, with 17 to 18 honorees. These 17 to 18 honorees are entitled to use the award for future product endorsements. Think how movie productions use lines like "Academy Award nominee."
To apply for the award, each company submits their best wares, which is in turn scrutinized by a panel of 40 judges. The panel itself consist of a healthy mix of industry journalists, designers, officials and other specialists who make the final call.
Of the 1,000 awards nominees that a CEA spokesman mentions, the Wall Street Journal notes that 380 received some sort of award. Statistically speaking, we're looking at a 40% chance of winning even an "honoree" status, which is still good if the company is after press coverage.
Just consider this additional insight into how current awardees earned their stripes (or was it gold) in the ongoing show. Keep alert for the further awards updates.
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