Analysts predict Wii price cut before holidays

Posted Jun 16, 2009 at 8:25AM by Karl B. Listed in: Wii Tags: EEDAR, Jesse Divnich, Michael Pachter, Nintendo, price drop
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Nintendo Wii - Image 1


Nintendo president Satoru Iwata may not like hardware price cuts, but analysts are expecting Nintendo to drop the Wii's price even lower before the holiday season.

According to Wedbush Morgan analyst Michael Pachter, now that Wii supply has finally exceeded demand, cutting the Wii's price to US$ 199.99 would help the company meet its full-year Wii shipment forecast.

EEDAR analyst Jesse Divnich, on the other hand, thinks that even if Nintendo doesn't go with a price drop a bundle that includes a AAA title is still likely.

"For the Wii to hit Nintendo's fiscal year estimates, they must either cut the price, introduce a new hardware SKU, or lower fiscal year forecasts," Divnich told IndustryGamers. "The price cut or a new hardware SKU, which will likely include additional game bundling, are the most likely."

Iwata, who has in the past expressed a dislike for hardware price drops as he thinks it tells consumers that "it's better to wait", has said that they plan to invigorate Wii sales with strong software rather than a price cut.



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Via IndustryGamers

 
 
 

Comments [refresh]

by Silver-Tiger - 2009-06-16 04:18
» ...

A pricecut seems plausible. The price was just not lowered because it still sold well. Now where the sales begin to crumble, they might lower the price.

by fearlubu - 2009-06-16 06:56
» !

no, drop the price to 100 to match the PS2!!!!

by Mister Common Sense - 2009-06-16 11:35
» lol

Nintendo should just leave all their products ridiculously overpriced.



Based on what I've seen, that makes their products sell BETTER.

by ov3rkill - 2009-06-20 18:51
» hmmm...

I guess price cuts are just right for nintendo's wii since they're already flooding with the expensive accessories and controllers. I'd love to get them soon just for the sheer enjoyment of playing it.



But, what I would really love to see getting a price cut for real is sony's ps3. I guess it won't happen soon especially that blu-ray players are still pretty much expensive.

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