Activision: video games no longer licensed consumer products

Posted May 21, 2007 at 3:50PM EST by QJ Staff

Listed in: PS3, Wii, Xbox 360, PC Gaming Tags: Activision, DreamWorks, Hasbro, Hollywood, The Transformers, Vivendi

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In an interview with Game Daily, Activision's Daniel Suarez, executive producer of Transformers: The Game (for the PC, Xbox 360, PlayStation 3, DS, PSP, Wii), gave some details as to what people could expect from another movie to game adaptation, especially from one movie that is anticipated to be a big hit come July.

However skeptical many gamers may be of another Activision movie-licensed game, Suarez reassured gamers and fans of the franchise that Hollywood now understands how the game development process works and no longer just sees a game as another licensed consumer product to bring in the big bucks.

Having worked at both Vivendi and Disney Interactive, Suarez believes he has seen Tinsel Town's perspective of the video game change for the better. He added:

Video games are no longer considered another licensed consumer product like a coffee cup or beach towel like they were about 10 years ago. Film makers, studio executives and nearly everyone involved in the production, marketing and promotion of a film are now gamers or have kids who are gamers.

So in essence, the movie makers would love their children to enjoy the fruits of their movie work, especially over video games. Often trying to meet at a point beneficial to both the movie and the game, the game developers and the movie producers closely collaborate to meet the objectives of the developers in making a perceptively great game - hopefully just as great as the movie.

Technology especially helped Hasbro, DreamWorks Pictures, Paramount, and Bay Films share assets in the film and integrate them as authentically as possible in the game. In fact, Activision already made efforts to bring G1 into the modern mix, after announcing the sign up of the original voice cast of the animated series for Transformers: The Game.

But if Spider-Man 3: The Game was any indication opposing Suarez's opinion, well, we won't be surprised if the game isn't more than what the eye already sees.

Via Game Daily

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Activision: video games no longer licensed consumer products

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